/* ==========================================================================
   Ilona Engelbrecht hub site, v2
   Tokens: charcoal ink on warm bone paper. Lime is the signature mark.
   Tangerine and violet each own one door. No hairlines: hierarchy comes from
   type size, solid color blocks and whitespace. Hand-drawn accents, custom icons.
   ========================================================================== */
:root {
  --ink: #272a2f;
  --ink-2: #4a4f56;
  --ink-3: #7c828a;
  --ink-4: #b3b8be;
  --paper: #f6f4ee;
  --paper-2: #ece8de;
  --paper-3: #ddd7c7;
  --white: #ffffff;
  --lime: #45fa23;
  --lime-deep: #1d7a0f;
  --lime-soft: #e3fbdc;
  --tangerine: #ff5c35;
  --tangerine-deep: #c23d1b;
  --tangerine-soft: #ffe4da;
  --violet: #7b61ff;
  --violet-deep: #4b35c7;
  --violet-soft: #e6e1ff;
  --on-ink: #f4f2ec;
  --on-ink-2: #b8bcc1;
  --ink-raise: #34383e;

  --display: 'Fraunces', 'Iowan Old Style', 'Palatino Linotype', Georgia, serif;
  --body: 'Manrope', 'Helvetica Neue', Arial, sans-serif;

  --t-xs: 0.74rem; --t-sm: 0.9rem; --t-md: 1.02rem;
  --t-lg: clamp(1.12rem, 1rem + 0.45vw, 1.32rem);
  --t-h3: clamp(1.45rem, 1.2rem + 0.9vw, 2.05rem);
  --t-h2: clamp(2.2rem, 1.4rem + 2.8vw, 4.1rem);
  --t-h1: clamp(3rem, 1.6rem + 5.4vw, 6.8rem);
  --t-giant: clamp(3.4rem, 2rem + 7.5vw, 9.5rem);

  --s-2: .5rem; --s-3: .75rem; --s-4: 1rem; --s-5: 1.25rem; --s-6: 1.5rem; --s-8: 2rem; --s-10: 2.5rem; --s-12: 3rem; --s-16: 4rem; --s-20: 5rem; --s-24: 6rem; --s-32: 8rem;
  --section: clamp(5rem, 10vw, 9.5rem);
  --wrap: 1280px;
  --gutter: clamp(1.25rem, 5vw, 4.5rem);
  --header-h: 80px;
  --ease: cubic-bezier(.22, 1, .36, 1);
  --ease-io: cubic-bezier(.65, 0, .35, 1);
  --r-img: 22px;
  color-scheme: light;
}
.a-lime { --accent: var(--lime); --accent-deep: var(--lime-deep); --accent-soft: var(--lime-soft); }
.a-tangerine { --accent: var(--tangerine); --accent-deep: var(--tangerine-deep); --accent-soft: var(--tangerine-soft); }
.a-violet { --accent: var(--violet); --accent-deep: var(--violet-deep); --accent-soft: var(--violet-soft); }

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 24px); }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--body); font-size: var(--t-md); line-height: 1.6; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
h1, h2, h3, h4, p, ul, ol, figure, fieldset { margin: 0; }
ul, ol { padding: 0; list-style: none; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
button, input, select, textarea { font: inherit; color: inherit; }
button { background: none; border: 0; padding: 0; cursor: pointer; }
:focus-visible { outline: 2px solid var(--ink); outline-offset: 4px; }
.skip { position: absolute; left: var(--s-4); top: -80px; background: var(--ink); color: var(--white); padding: var(--s-2) var(--s-4); z-index: 100; }
.skip:focus { top: var(--s-4); }
@media (prefers-reduced-motion: reduce) { *, *::before, *::after { animation-duration: .001ms !important; transition-duration: .001ms !important; scroll-behavior: auto !important; } }

.wrap { width: min(var(--wrap), 100% - 2 * var(--gutter)); margin-inline: auto; }
.wrap--narrow { max-width: 880px; }
.section { padding-block: var(--section); position: relative; }
.section--tight { padding-block: clamp(3rem, 6vw, 5.5rem); }
.band { background: var(--ink); color: var(--on-ink); }
.band .lede, .band .section-head .lede { color: var(--on-ink-2); }
.band .kicker { color: var(--accent, var(--lime)); }
.band h2 em, .band h1 em { color: var(--accent, var(--lime)); }
.tint { background: var(--paper-2); }

/* ---------- Icons ---------- */
.ic { width: 1em; height: 1em; display: inline-block; vertical-align: -0.12em; flex: none; }
.ic-lg { width: 28px; height: 28px; }
.ic-xl { width: 40px; height: 40px; }
.badge-ic { width: 52px; height: 52px; border-radius: 14px; display: grid; place-items: center; background: var(--ink); color: var(--accent, var(--lime)); }
.badge-ic .ic { width: 24px; height: 24px; }
.badge-ic--soft { background: var(--accent-soft, var(--lime-soft)); color: var(--ink); }

/* ---------- Type ---------- */
h1, h2, .display { font-family: var(--display); font-weight: 400; letter-spacing: -0.025em; text-wrap: balance; font-variation-settings: "opsz" 144, "SOFT" 50; }
h1 { font-size: var(--t-h1); line-height: .95; }
h2 { font-size: var(--t-h2); line-height: 1.0; max-width: 20ch; }
h1 em, h2 em { font-style: italic; font-weight: 300; color: var(--accent-deep, var(--lime-deep)); }
h3 { font-family: var(--display); font-weight: 500; font-size: var(--t-h3); line-height: 1.12; letter-spacing: -0.015em; text-wrap: balance; font-variation-settings: "opsz" 60; }
h4 { font-family: var(--body); font-weight: 800; font-size: var(--t-md); letter-spacing: -0.01em; }
.kicker { font-size: var(--t-xs); font-weight: 800; letter-spacing: .2em; text-transform: uppercase; color: var(--accent-deep, var(--lime-deep)); display: inline-flex; align-items: center; gap: var(--s-3); margin-bottom: var(--s-6); }
.kicker .ic { width: 14px; height: 14px; color: var(--accent, var(--lime)); }
.band .kicker .ic { color: var(--accent, var(--lime)); }
.lede { font-size: var(--t-lg); line-height: 1.55; color: var(--ink-2); max-width: 56ch; text-wrap: pretty; }
.small { font-size: var(--t-sm); color: var(--ink-3); }
.section-head { margin-bottom: clamp(3rem, 5vw, 5.5rem); display: grid; gap: var(--s-6); }
@media (min-width: 900px) { .section-head.split { grid-template-columns: 1.2fr .8fr; gap: var(--s-16); align-items: end; } }
.tabular { font-variant-numeric: tabular-nums; }
/* hand-drawn underline */
.hl { position: relative; white-space: nowrap; }
.hl .ic-ul { position: absolute; left: -2%; right: -2%; bottom: -0.12em; width: 104%; height: .28em; color: var(--accent, var(--lime)); z-index: -1; }
.hl .ic-ul path { stroke-dasharray: 230; stroke-dashoffset: 230; transition: stroke-dashoffset 1.2s var(--ease) .3s; }
.in .hl .ic-ul path, .hl.in .ic-ul path { stroke-dashoffset: 0; }
.band .hl .ic-ul { color: var(--accent, var(--lime)); }

/* ---------- Buttons ---------- */
.btn { position: relative; display: inline-flex; align-items: center; gap: var(--s-3); min-height: 56px; padding: 0 var(--s-8); border-radius: 999px; background: var(--ink); color: var(--on-ink); font-weight: 800; font-size: var(--t-sm); letter-spacing: .01em; text-decoration: none; overflow: hidden; isolation: isolate; transition: transform .4s var(--ease), color .3s; }
.btn::before { content: ''; position: absolute; inset: 0; background: var(--accent, var(--lime)); border-radius: inherit; transform: translateY(101%); transition: transform .45s var(--ease); z-index: -1; }
.btn:hover::before, .btn:focus-visible::before { transform: translateY(0); }
.btn:hover { color: var(--ink); transform: translateY(-2px); }
.btn .ic { width: 18px; height: 18px; transition: transform .4s var(--ease); }
.btn:hover .ic { transform: translateX(4px); }
.btn--ghost { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 2px var(--ink); }
.btn--ghost::before { background: var(--ink); }
.btn--ghost:hover { color: var(--on-ink); }
.btn--light { background: var(--on-ink); color: var(--ink); }
.btn--accent { background: var(--accent, var(--lime)); color: var(--ink); }
.btn--accent::before { background: var(--ink); }
.btn--accent:hover { color: var(--on-ink); }
.textlink { display: inline-flex; align-items: center; gap: var(--s-2); font-weight: 800; font-size: var(--t-sm); text-decoration: none; position: relative; padding-bottom: 4px; }
.textlink::after { content: ''; position: absolute; left: 0; bottom: 0; height: 3px; width: 100%; background: var(--accent, var(--lime)); transform: scaleX(.3); transform-origin: left; transition: transform .4s var(--ease); }
.textlink:hover::after { transform: scaleX(1); }
.textlink .ic { width: 16px; height: 16px; }
.btn-row { display: flex; flex-wrap: wrap; gap: var(--s-5); align-items: center; }

/* ---------- Header ---------- */
.site-header { position: sticky; top: 0; z-index: 50; height: var(--header-h); transition: background .3s, box-shadow .3s; }
.site-header.is-scrolled { background: rgba(246, 244, 238, .85); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); }
.header-row { height: 100%; display: flex; align-items: center; justify-content: space-between; gap: var(--s-6); }
.brand { font-family: var(--display); font-size: 1.4rem; letter-spacing: -0.02em; text-decoration: none; display: inline-flex; align-items: center; gap: var(--s-3); font-variation-settings: "opsz" 48; }
.brand .ic { width: 20px; height: 20px; color: var(--lime); transition: transform .5s var(--ease); }
.brand:hover .ic { transform: rotate(90deg) scale(1.15); }
.nav { display: none; align-items: center; gap: var(--s-2); }
@media (min-width: 960px) { .nav { display: flex; } }
.nav a { display: inline-flex; align-items: center; gap: 8px; text-decoration: none; font-weight: 700; font-size: var(--t-sm); padding: 10px 16px; border-radius: 999px; transition: background .3s; }
.nav a:hover { background: rgba(39, 42, 47, .07); }
.nav a[aria-current="page"] { background: var(--ink); color: var(--on-ink); }
.nav a .ic { width: 16px; height: 16px; color: var(--tag, var(--ink)); }
.nav a[aria-current="page"] .ic { color: var(--tag, var(--lime)); }
.nav-cta { display: none; }
@media (min-width: 960px) { .nav-cta { display: inline-flex; min-height: 46px; padding-inline: var(--s-6); } }
.burger { display: inline-flex; flex-direction: column; gap: 5px; padding: var(--s-3); }
.burger span { width: 24px; height: 2px; background: var(--ink); }
@media (min-width: 960px) { .burger { display: none; } }
.mobile-menu { position: fixed; inset: 0; z-index: 60; background: var(--ink); color: var(--on-ink); display: grid; place-content: center; gap: var(--s-4); transform: translateY(-100%); transition: transform .6s var(--ease-io); }
.mobile-menu.open { transform: translateY(0); }
.mobile-menu a { font-family: var(--display); font-size: clamp(2.2rem, 8vw, 3.4rem); text-decoration: none; text-align: center; line-height: 1.1; }
.mobile-menu a:hover { color: var(--lime); font-style: italic; }
.mobile-close { position: absolute; top: 24px; right: var(--gutter); color: var(--on-ink); font-weight: 800; font-size: var(--t-sm); letter-spacing: .1em; text-transform: uppercase; }

/* ---------- Cursor ---------- */
.cursor { position: fixed; top: 0; left: 0; width: 12px; height: 12px; border-radius: 50%; background: var(--ink); pointer-events: none; z-index: 999; transform: translate(-50%, -50%); transition: width .3s var(--ease), height .3s var(--ease), background .3s, opacity .3s; mix-blend-mode: multiply; opacity: 0; }
.cursor.on { opacity: 1; }
.cursor.hover { width: 52px; height: 52px; background: var(--lime); }
@media (hover: none), (pointer: coarse) { .cursor { display: none; } }

/* ---------- Reveal ---------- */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .9s var(--ease), transform .9s var(--ease); transition-delay: var(--d, 0ms); }
.reveal.in { opacity: 1; transform: none; }
.no-js .reveal { opacity: 1; transform: none; }

/* ---------- Hero ---------- */
.hero { padding-block: clamp(2rem, 5vw, 4rem) clamp(3rem, 7vw, 6rem); position: relative; overflow: hidden; }
.hero-grid { display: grid; gap: var(--s-10); align-items: center; }
@media (min-width: 960px) { .hero-grid { grid-template-columns: 1.15fr .85fr; gap: clamp(2rem, 5vw, 5rem); } }
.hero h1 { margin-bottom: var(--s-8); }
.hero .lede { margin-bottom: var(--s-8); }
.rotator { display: inline-grid; position: relative; vertical-align: top; }
.rotator span { grid-area: 1 / 1; white-space: nowrap; color: var(--lime-deep); font-style: italic; font-weight: 300; opacity: 0; transform: translateY(40%) rotate(2deg); transition: opacity .6s var(--ease), transform .6s var(--ease); }
.rotator span.on { opacity: 1; transform: none; }
.rotator span.out { opacity: 0; transform: translateY(-40%) rotate(-2deg); }
.hero-visual { position: relative; }
.portrait { position: relative; border-radius: 320px 320px var(--r-img) var(--r-img); overflow: hidden; aspect-ratio: 4 / 5; background: var(--paper-2); }
.portrait img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.03); transition: transform 1.2s var(--ease); }
.portrait:hover img { transform: scale(1); }
.portrait--square { border-radius: var(--r-img); aspect-ratio: 3 / 4; }
.portrait--wide { border-radius: var(--r-img); aspect-ratio: 3 / 2; }
.portrait--round { border-radius: 50%; aspect-ratio: 1; }
.badge-ring { position: absolute; width: 156px; height: 156px; z-index: 2; left: -44px; bottom: 44px; animation: spin 20s linear infinite; }
.badge-ring text { font-family: var(--body); font-weight: 800; font-size: 11.5px; letter-spacing: .22em; text-transform: uppercase; fill: var(--ink); }
.badge-ring .disc { fill: var(--lime); }
.badge-ring .mid { fill: var(--ink); }
@keyframes spin { to { transform: rotate(360deg); } }
.blob { position: absolute; width: 60vw; height: 60vw; max-width: 760px; max-height: 760px; border-radius: 50%; filter: blur(90px); opacity: .5; pointer-events: none; z-index: -1; transition: transform 1.2s var(--ease); }
.blob--lime { background: radial-gradient(circle, rgba(69, 250, 35, .5), transparent 65%); top: -20%; right: -10%; }
.blob--violet { background: radial-gradient(circle, rgba(123, 97, 255, .3), transparent 65%); bottom: -30%; left: -15%; }
.blob--tangerine { background: radial-gradient(circle, rgba(255, 92, 53, .3), transparent 65%); bottom: -30%; left: -15%; }
.hero-meta { display: flex; flex-wrap: wrap; gap: var(--s-8); margin-top: var(--s-10); font-size: var(--t-sm); color: var(--ink-3); }
.hero-meta div { display: flex; gap: var(--s-3); align-items: flex-start; }
.hero-meta .ic { width: 22px; height: 22px; color: var(--ink); margin-top: 2px; }
.hero-meta strong { display: block; color: var(--ink); font-size: var(--t-md); }
.scribble { position: absolute; width: 70px; color: var(--accent, var(--lime)); }

/* ---------- Marquee ---------- */
.marquee { overflow: hidden; white-space: nowrap; padding-block: var(--s-8); }
.marquee-track { display: inline-flex; gap: var(--s-12); animation: marquee 44s linear infinite; will-change: transform; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track span { font-family: var(--display); font-size: clamp(1.3rem, 1rem + 1.1vw, 2rem); display: inline-flex; align-items: center; gap: var(--s-12); font-variation-settings: "opsz" 48; }
.marquee-track span .ic { width: 16px; height: 16px; color: var(--lime); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- Doors (editorial rows) ---------- */
.doors { display: grid; gap: clamp(2rem, 4vw, 3rem); }
.door { display: grid; gap: var(--s-8); text-decoration: none; padding: clamp(2rem, 4vw, 3.5rem); border-radius: 32px; background: var(--white); position: relative; overflow: hidden; isolation: isolate; transition: transform .6s var(--ease); }
@media (min-width: 900px) { .door { grid-template-columns: 110px 1fr 1fr; align-items: start; gap: clamp(2rem, 4vw, 4rem); } }
.door::after { content: ''; position: absolute; inset: 0; background: var(--accent-soft); opacity: 0; transition: opacity .6s; z-index: -1; }
.door:hover::after { opacity: 1; }
.door:hover { transform: translateY(-4px); }
.door-num { font-family: var(--display); font-style: italic; font-weight: 300; font-size: clamp(3rem, 2rem + 3vw, 5.5rem); line-height: .9; color: var(--accent-deep); font-variation-settings: "opsz" 144; }
.door h3 { font-size: clamp(1.9rem, 1.4rem + 1.8vw, 3rem); margin-bottom: var(--s-3); }
.door .brandline { display: inline-flex; align-items: center; gap: 8px; font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; color: var(--accent-deep); margin-bottom: var(--s-5); }
.door .brandline .ic { width: 16px; height: 16px; }
.door p { color: var(--ink-2); font-size: var(--t-lg); max-width: 36ch; }
.door ul { display: grid; gap: var(--s-3); }
.door li { display: flex; gap: var(--s-3); align-items: flex-start; font-weight: 600; }
.door li .ic { width: 20px; height: 20px; color: var(--accent-deep); margin-top: 3px; }
.door-foot { display: inline-flex; align-items: center; gap: var(--s-3); margin-top: var(--s-6); font-weight: 800; font-size: var(--t-sm); }
.door-foot .go { width: 44px; height: 44px; border-radius: 50%; background: var(--ink); color: var(--on-ink); display: grid; place-items: center; transition: background .4s, transform .5s var(--ease); }
.door:hover .go { background: var(--accent); color: var(--ink); transform: rotate(-45deg); }
.door-foot .go .ic { width: 18px; height: 18px; }

/* ---------- Journey (pinned horizontal) ---------- */
.journey { position: relative; }
.journey-sticky { position: sticky; top: var(--header-h); height: calc(100vh - var(--header-h)); display: flex; flex-direction: column; justify-content: center; overflow: hidden; }
.journey-head { margin-bottom: var(--s-10); }
.journey-track { display: flex; gap: var(--s-8); will-change: transform; padding-inline: var(--gutter); align-items: stretch; }
.stage { flex: none; width: min(440px, 82vw); padding: var(--s-8) 0 var(--s-8); position: relative; transition: opacity .5s; opacity: .45; }
.stage.active { opacity: 1; }
.stage .stage-n { font-family: var(--display); font-style: italic; font-weight: 300; font-size: clamp(4rem, 8vw, 7rem); line-height: .85; color: var(--accent); font-variation-settings: "opsz" 144; }
.stage h3 { margin-top: var(--s-5); color: var(--on-ink); }
.stage p { color: var(--on-ink-2); margin-top: var(--s-3); max-width: 36ch; }
.stage .owner { display: inline-flex; align-items: center; gap: 8px; margin-top: var(--s-5); font-size: var(--t-xs); letter-spacing: .16em; text-transform: uppercase; font-weight: 800; padding: 8px 14px; border-radius: 999px; background: var(--accent); color: var(--ink); }
.stage .owner .ic { width: 14px; height: 14px; }
.journey-progress { height: 4px; background: var(--ink-raise); margin: var(--s-10) var(--gutter) 0; position: relative; border-radius: 2px; }
.journey-progress i { position: absolute; left: 0; top: 0; height: 100%; width: 0; background: var(--lime); border-radius: 2px; transition: width .2s linear; }
.journey-spacer { height: 260vh; }
@media (max-width: 760px) { .journey-spacer { display: none; } .journey-sticky { position: static; height: auto; padding-block: var(--section); } .journey-track { overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: var(--s-4); } .stage { scroll-snap-align: start; opacity: 1; } .journey-progress { display: none; } }

/* ---------- Split feature ---------- */
.feature { display: grid; gap: var(--s-10); align-items: center; }
@media (min-width: 900px) { .feature { grid-template-columns: 1fr 1fr; gap: clamp(3rem, 7vw, 7rem); } .feature.flip > :first-child { order: 2; } }
.feature h2 { margin-bottom: var(--s-6); }
.feature .lede + .lede { margin-top: var(--s-4); }
.checks { display: grid; gap: var(--s-4); margin-top: var(--s-8); }
.checks li { display: flex; gap: var(--s-4); align-items: flex-start; font-weight: 600; }
.checks li .ic { flex: none; width: 26px; height: 26px; color: var(--accent-deep, var(--lime-deep)); margin-top: 1px; }
.band .checks li .ic { color: var(--accent, var(--lime)); }
.img-stack { position: relative; }
.img-stack .tag-card { position: absolute; left: -18px; bottom: 36px; background: var(--ink); color: var(--on-ink); padding: var(--s-5) var(--s-6); border-radius: 18px; font-size: var(--t-sm); max-width: 290px; display: grid; gap: 4px; }
.img-stack .tag-card .ic { width: 26px; height: 26px; color: var(--lime); margin-bottom: 6px; }
.img-stack .tag-card b { color: var(--on-ink); font-family: var(--display); font-style: italic; font-weight: 400; font-size: 1.35rem; line-height: 1.15; }

/* ---------- Stats ---------- */
.stats { display: grid; gap: var(--s-8); }
@media (min-width: 760px) { .stats { grid-template-columns: repeat(4, 1fr); } }
.stat .ic { width: 30px; height: 30px; color: var(--lime-deep); margin-bottom: var(--s-4); }
.stat strong { display: block; font-family: var(--display); font-size: clamp(2.6rem, 1.5rem + 3.2vw, 4.6rem); line-height: 1; letter-spacing: -0.03em; font-variation-settings: "opsz" 144; }
.stat span { display: block; color: var(--ink-3); font-size: var(--t-sm); margin-top: var(--s-2); max-width: 22ch; }

/* ---------- Picker ---------- */
.picker { border-radius: 32px; background: var(--ink); color: var(--on-ink); padding: clamp(1.75rem, 4vw, 3.5rem); }
.picker-q { display: none; }
.picker-q.on { display: block; }
.picker-q h3 { margin-bottom: var(--s-8); color: var(--on-ink); font-size: clamp(1.6rem, 1.2rem + 1.4vw, 2.4rem); }
.choices { display: grid; gap: var(--s-4); grid-template-columns: 1fr; }
@media (min-width: 640px) { .choices { grid-template-columns: 1fr 1fr; } }
.choice { text-align: left; padding: var(--s-6); border-radius: 18px; background: var(--ink-raise); color: var(--on-ink); font-weight: 600; font-size: var(--t-lg); line-height: 1.3; transition: background .3s, transform .4s var(--ease), color .3s; display: grid; grid-template-columns: 44px 1fr; gap: var(--s-4); align-items: center; min-height: 104px; }
.choice:hover { background: var(--lime); color: var(--ink); transform: translateY(-3px); }
.choice .k { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; font-family: var(--display); font-style: italic; font-size: 1.4rem; background: rgba(255,255,255,.1); }
.choice:hover .k { background: var(--ink); color: var(--lime); }
.picker-result { display: none; }
.picker-result.on { display: grid; gap: var(--s-6); }
.picker-result h3 { color: var(--on-ink); font-size: clamp(1.8rem, 1.3rem + 1.6vw, 2.8rem); }
.picker-result .lede { color: var(--on-ink-2); }
.picker-steps { display: flex; gap: var(--s-3); margin-bottom: var(--s-8); align-items: center; }
.picker-steps i { height: 6px; width: 48px; background: var(--ink-raise); border-radius: 3px; transition: background .3s; }
.picker-steps i.done { background: var(--lime); }
.picker-steps span { font-size: var(--t-xs); font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--on-ink-2); margin-left: var(--s-2); }
.picker .btn--light:hover { color: var(--ink); }
.picker .textlink { color: var(--on-ink); }
.picker .pill { background: var(--accent); color: var(--ink); }

/* ---------- Pipeline tabs ---------- */
.pipeline { display: grid; gap: var(--s-8); }
@media (min-width: 960px) { .pipeline { grid-template-columns: 320px 1fr; gap: var(--s-16); } }
.pipe-nav { display: flex; gap: var(--s-2); overflow-x: auto; padding-bottom: var(--s-2); }
@media (min-width: 960px) { .pipe-nav { flex-direction: column; overflow: visible; gap: var(--s-2); } }
.pipe-btn { flex: none; text-align: left; padding: var(--s-4) var(--s-5); border-radius: 14px; display: flex; align-items: center; gap: var(--s-4); font-weight: 700; transition: background .3s, color .3s; color: var(--ink-3); }
.pipe-btn .n { font-family: var(--display); font-style: italic; font-size: 1.5rem; width: 1.3em; color: var(--ink-4); }
.pipe-btn .ic { width: 22px; height: 22px; margin-left: auto; opacity: 0; transition: opacity .3s; }
.pipe-btn:hover { color: var(--ink); background: var(--paper-2); }
.pipe-btn[aria-selected="true"] { background: var(--ink); color: var(--on-ink); }
.pipe-btn[aria-selected="true"] .n { color: var(--lime); }
.pipe-btn[aria-selected="true"] .ic { opacity: 1; color: var(--lime); }
.pipe-panel { display: none; animation: fade .5s var(--ease); }
.pipe-panel.on { display: grid; gap: var(--s-10); }
@media (min-width: 760px) { .pipe-panel.on { grid-template-columns: 1.1fr .9fr; } }
.pipe-panel .badge-ic { margin-bottom: var(--s-6); width: 64px; height: 64px; border-radius: 18px; }
.pipe-panel .badge-ic .ic { width: 30px; height: 30px; }
.pipe-panel h3 { margin-bottom: var(--s-4); font-size: clamp(1.7rem, 1.3rem + 1.4vw, 2.5rem); }
.pipe-panel .built { background: var(--ink); color: var(--on-ink); border-radius: 24px; padding: var(--s-8); }
.pipe-panel .built h4 { margin-bottom: var(--s-5); font-size: var(--t-xs); letter-spacing: .18em; text-transform: uppercase; color: var(--lime); }
.pipe-panel .built li { display: flex; gap: var(--s-3); padding: var(--s-2) 0; font-size: var(--t-md); font-weight: 500; }
.pipe-panel .built li .ic { width: 20px; height: 20px; color: var(--lime); margin-top: 4px; }
@keyframes fade { from { opacity: 0; transform: translateY(10px); } }

/* ---------- Steps (numbered editorial) ---------- */
.steps { display: grid; gap: var(--s-10) var(--s-8); counter-reset: step; }
@media (min-width: 760px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .steps { grid-template-columns: repeat(4, 1fr); } .steps.three { grid-template-columns: repeat(3, 1fr); } }
.step { position: relative; }
.step::before { counter-increment: step; content: counter(step, decimal-leading-zero); display: block; font-family: var(--display); font-style: italic; font-weight: 300; font-size: clamp(3rem, 2rem + 2.5vw, 4.5rem); line-height: 1; color: var(--accent-deep, var(--lime-deep)); margin-bottom: var(--s-4); font-variation-settings: "opsz" 144; }
.band .step::before { color: var(--accent, var(--lime)); }
.step .when { display: inline-flex; align-items: center; gap: 6px; margin-bottom: var(--s-3); font-size: var(--t-xs); font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--ink-3); }
.step .when .ic { width: 14px; height: 14px; }
.step h4 { margin-bottom: var(--s-3); font-family: var(--display); font-weight: 500; font-size: 1.4rem; letter-spacing: -0.01em; }
.step p { color: var(--ink-2); font-size: var(--t-sm); max-width: 32ch; }
.band .step p { color: var(--on-ink-2); }
.band .step .when { color: var(--on-ink-2); }

/* ---------- Includes (icon list, no lines) ---------- */
.includes { display: grid; gap: var(--s-10) var(--s-8); }
@media (min-width: 700px) { .includes { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .includes { grid-template-columns: repeat(3, 1fr); } }
.inc { display: grid; grid-template-columns: 52px 1fr; gap: var(--s-5); align-items: start; }
.inc h4 { margin-bottom: var(--s-2); font-size: 1.1rem; }
.inc p { font-size: var(--t-sm); color: var(--ink-2); max-width: 30ch; }
.band .inc h4 { color: var(--on-ink); }
.band .inc p { color: var(--on-ink-2); }
.band .inc .badge-ic { background: var(--ink-raise); color: var(--accent, var(--lime)); }

/* ---------- Fit (yes / not yet) ---------- */
.fit { display: grid; gap: var(--s-6); }
@media (min-width: 800px) { .fit { grid-template-columns: 1fr 1fr; } }
.fit-col { padding: clamp(1.75rem, 3.5vw, 3rem); border-radius: 32px; }
.fit-col.yes { background: var(--ink); color: var(--on-ink); }
.fit-col.no { background: var(--white); }
.fit-col .fit-head { display: flex; align-items: center; gap: var(--s-4); margin-bottom: var(--s-8); }
.fit-col .fit-head .badge-ic { width: 56px; height: 56px; border-radius: 50%; }
.fit-col.yes .badge-ic { background: var(--accent, var(--lime)); color: var(--ink); }
.fit-col.no .badge-ic { background: var(--paper-2); color: var(--ink); }
.fit-col h3 { font-size: clamp(1.5rem, 1.2rem + 1vw, 2rem); }
.fit-col ul { display: grid; gap: var(--s-5); }
.fit-col li { display: flex; gap: var(--s-4); font-weight: 600; line-height: 1.45; }
.fit-col li .ic { flex: none; width: 24px; height: 24px; margin-top: 2px; }
.fit-col.yes li .ic { color: var(--accent, var(--lime)); }
.fit-col.no li .ic { color: var(--ink-4); }

/* ---------- Ad anatomy ---------- */
.anatomy { display: grid; gap: var(--s-10); align-items: center; }
@media (min-width: 900px) { .anatomy { grid-template-columns: 1fr 1fr; } }
.ad-frame { position: relative; max-width: 440px; margin-inline: auto; padding: 36px; }
.ad-card { position: relative; background: var(--white); border-radius: 18px; box-shadow: 0 40px 80px -40px rgba(39, 42, 47, .45); overflow: hidden; font-size: var(--t-sm); }
.ad-card .ad-head { display: flex; align-items: center; gap: var(--s-3); padding: var(--s-5) var(--s-5) var(--s-3); }
.ad-card .avatar { width: 40px; height: 40px; border-radius: 50%; overflow: hidden; }
.ad-card .avatar img { width: 100%; height: 100%; object-fit: cover; }
.ad-card .ad-head strong { display: block; line-height: 1.2; }
.ad-card .ad-copy { padding: 0 var(--s-5) var(--s-4); line-height: 1.5; color: var(--ink-2); }
.ad-card .ad-copy strong { color: var(--ink); display: block; margin-bottom: 4px; }
.ad-card .ad-media { aspect-ratio: 1; overflow: hidden; position: relative; }
.ad-card .ad-media img { width: 100%; height: 100%; object-fit: cover; object-position: 70% 30%; }
.ad-card .ad-media .promo { position: absolute; left: var(--s-5); bottom: var(--s-5); right: var(--s-5); font-family: var(--display); font-size: 1.9rem; line-height: 1; color: var(--white); text-shadow: 0 2px 20px rgba(0,0,0,.4); font-variation-settings: "opsz" 144; }
.ad-card .ad-media .promo em { color: var(--lime); }
.ad-card .ad-foot { display: flex; justify-content: space-between; align-items: center; padding: var(--s-4) var(--s-5); background: var(--paper-2); }
.ad-card .ad-foot strong { display: block; font-size: var(--t-xs); letter-spacing: .08em; text-transform: uppercase; color: var(--ink-3); }
.ad-card .ad-cta { padding: 10px 18px; border-radius: 8px; background: var(--ink); color: var(--on-ink); font-weight: 800; }
.hot { position: absolute; width: 34px; height: 34px; border-radius: 10px; background: var(--tangerine); color: var(--white); font-family: var(--display); font-style: italic; font-size: 1.05rem; display: grid; place-items: center; box-shadow: 0 10px 24px -10px rgba(194, 61, 27, .6); transition: transform .3s var(--ease), background .3s; z-index: 2; }
.hot:hover, .hot.on { transform: scale(1.18); background: var(--ink); }
.anatomy-notes { display: grid; gap: var(--s-3); }
.note { padding: var(--s-5) var(--s-6); border-radius: 18px; transition: background .3s, transform .4s var(--ease); cursor: default; display: grid; grid-template-columns: 40px 1fr; gap: var(--s-4); align-items: start; }
.note.on { background: var(--white); transform: translateX(6px); }
.note .n { font-family: var(--display); font-style: italic; font-size: 1.6rem; line-height: 1; color: var(--tangerine-deep); }
.note h4 { margin-bottom: 4px; }
.note p { font-size: var(--t-sm); color: var(--ink-2); }

/* ---------- Roles chips ---------- */
.chips { display: flex; flex-wrap: wrap; gap: var(--s-3); }
.chip { display: inline-flex; align-items: center; gap: 8px; padding: 12px 20px; border-radius: 999px; background: var(--ink-raise); color: var(--on-ink); font-weight: 700; font-size: var(--t-sm); transition: background .3s, color .3s; }
.chip .ic { width: 16px; height: 16px; }
.chip:hover { background: var(--on-ink); color: var(--ink); }
.chip[aria-selected="true"] { background: var(--violet); color: var(--white); }
.role-panel { display: none; margin-top: var(--s-10); padding: clamp(1.75rem, 4vw, 3.5rem); border-radius: 32px; background: var(--white); color: var(--ink); animation: fade .5s var(--ease); }
.role-panel.on { display: grid; gap: var(--s-8); }
@media (min-width: 800px) { .role-panel.on { grid-template-columns: 1fr 1fr; } }
.role-panel h3 { margin-bottom: var(--s-3); }
.role-panel .lede { color: var(--ink-2); }
.role-panel ul { display: grid; gap: var(--s-3); }
.role-panel li { display: flex; gap: var(--s-3); font-weight: 600; }
.role-panel li .ic { width: 22px; height: 22px; color: var(--violet-deep); margin-top: 2px; }

/* ---------- Compare / calculator ---------- */
.compare { display: grid; gap: var(--s-6); }
@media (min-width: 900px) { .compare { grid-template-columns: 1fr 1fr; } }
.price-card { padding: clamp(1.75rem, 3.5vw, 3rem); border-radius: 32px; background: var(--white); color: var(--ink); display: flex; flex-direction: column; gap: var(--s-6); }
.price-card.featured { background: var(--violet); color: var(--white); }
.price-card .label { display: inline-flex; align-items: center; gap: 8px; font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; }
.price-card .label .ic { width: 16px; height: 16px; }
.price-card.featured .label { color: var(--white); }
.price-card .price { font-family: var(--display); font-size: clamp(2.4rem, 1.5rem + 2.8vw, 4rem); line-height: 1; letter-spacing: -0.03em; }
.price-card .price small { display: block; font-family: var(--body); font-size: var(--t-sm); letter-spacing: 0; margin-top: var(--s-2); color: var(--ink-3); font-weight: 600; }
.price-card.featured .price small { color: rgba(255,255,255,.8); }
.price-card ul { display: grid; gap: var(--s-3); }
.price-card li { display: flex; gap: var(--s-3); font-weight: 600; line-height: 1.45; }
.price-card li .ic { flex: none; width: 22px; height: 22px; margin-top: 2px; color: var(--ink-4); }
.price-card.featured li .ic { color: var(--lime); }
.calc { grid-column: 1 / -1; padding: clamp(1.75rem, 4vw, 3.5rem); border-radius: 32px; background: var(--ink-raise); color: var(--on-ink); display: grid; gap: var(--s-8); }
@media (min-width: 900px) { .calc { grid-template-columns: 1fr 1fr; align-items: center; } }
.calc label { display: block; font-weight: 800; margin-bottom: var(--s-4); font-size: var(--t-lg); }
.calc output { font-family: var(--display); font-size: 2.4rem; color: var(--lime); font-style: italic; margin-left: var(--s-3); }
input[type="range"] { width: 100%; accent-color: var(--lime); height: 32px; }
.calc-out { display: grid; gap: var(--s-2); }
.calc-row { display: flex; justify-content: space-between; align-items: baseline; padding: var(--s-4) 0; gap: var(--s-4); }
.calc-row span { color: var(--on-ink-2); font-weight: 600; }
.calc-row strong { font-family: var(--display); font-size: clamp(1.8rem, 1.2rem + 1.6vw, 2.6rem); letter-spacing: -0.02em; }
.calc-row.hero-row { background: var(--ink); border-radius: 16px; padding: var(--s-5) var(--s-6); }
.calc-row.hero-row strong { color: var(--lime); }

/* ---------- FAQ ---------- */
.faq { display: grid; gap: var(--s-3); }
.faq details { background: var(--white); border-radius: 20px; padding: 0 var(--s-6); transition: background .3s; }
.faq details[open] { background: var(--ink); color: var(--on-ink); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: var(--s-6); padding: var(--s-5) 0; font-family: var(--display); font-size: clamp(1.15rem, 1rem + .6vw, 1.5rem); font-weight: 500; font-variation-settings: "opsz" 48; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary .plus { flex: none; width: 36px; height: 36px; border-radius: 50%; background: var(--paper-2); color: var(--ink); display: grid; place-items: center; transition: transform .4s var(--ease), background .3s; }
.faq summary .plus .ic { width: 16px; height: 16px; }
.faq details[open] summary .plus { transform: rotate(45deg); background: var(--accent, var(--lime)); }
.faq .ans { padding: 0 0 var(--s-6); color: var(--on-ink-2); max-width: 64ch; }

/* ---------- Values ---------- */
.values { display: grid; gap: var(--s-5); }
@media (min-width: 800px) { .values { grid-template-columns: repeat(3, 1fr); } }
.value { padding: clamp(1.75rem, 3vw, 2.5rem); border-radius: 28px; background: var(--white); display: grid; grid-template-rows: auto auto 1fr; gap: var(--s-4); min-height: 300px; }
.value .badge-ic { width: 56px; height: 56px; border-radius: 16px; }
.value .big { font-family: var(--display); font-style: italic; font-weight: 400; font-size: clamp(1.6rem, 1.2rem + 1.2vw, 2.2rem); line-height: 1.05; color: var(--ink); font-variation-settings: "opsz" 144; min-height: 2.1em; }
.value p { color: var(--ink-2); font-size: var(--t-sm); }
.band .value { background: var(--ink-raise); }
.band .value .big { color: var(--on-ink); }
.band .value p { color: var(--on-ink-2); }
.band .value .badge-ic { background: var(--accent, var(--lime)); color: var(--ink); }

/* ---------- About extras ---------- */
.manifesto { font-family: var(--display); font-size: clamp(1.6rem, 1.1rem + 2vw, 3rem); line-height: 1.25; letter-spacing: -0.015em; max-width: 26ch; text-wrap: pretty; font-variation-settings: "opsz" 96; }
.manifesto em { font-style: italic; color: var(--lime-deep); }
.band .manifesto em { color: var(--lime); }
.facts { display: grid; gap: var(--s-5); counter-reset: fact; }
@media (min-width: 700px) { .facts { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .facts { grid-template-columns: repeat(3, 1fr); } }
.fact { background: var(--white); border-radius: 24px; padding: var(--s-8); display: grid; gap: var(--s-4); min-height: 230px; grid-template-rows: auto 1fr; }
.fact .badge-ic { background: var(--paper-2); color: var(--ink); }
.fact h4 { font-family: var(--display); font-weight: 500; font-size: 1.35rem; letter-spacing: -0.01em; margin-bottom: var(--s-2); }
.fact p { color: var(--ink-2); font-size: var(--t-sm); }
.fact.lime { background: var(--lime); }
.fact.lime .badge-ic { background: var(--ink); color: var(--lime); }
.fact.ink { background: var(--ink); color: var(--on-ink); }
.fact.ink .badge-ic { background: var(--ink-raise); color: var(--lime); }
.fact.ink p { color: var(--on-ink-2); }
.proof { display: grid; gap: var(--s-8); }
@media (min-width: 800px) { .proof { grid-template-columns: repeat(2, 1fr); gap: var(--s-10) var(--s-16); } }
.proof-item { display: grid; grid-template-columns: 64px 1fr; gap: var(--s-5); align-items: start; }
.proof-item .badge-ic { width: 64px; height: 64px; border-radius: 20px; }
.proof-item h4 { font-family: var(--display); font-weight: 500; font-size: 1.5rem; letter-spacing: -0.01em; margin-bottom: var(--s-2); }
.proof-item p { color: var(--ink-2); }

/* ---------- Start form ---------- */
.start-form { display: grid; gap: var(--s-6); }
.field { display: grid; gap: var(--s-2); }
.field label { font-weight: 800; font-size: var(--t-sm); }
.field input, .field textarea, .field select { width: 100%; padding: 16px 18px; border-radius: 14px; border: 0; background: var(--white); transition: box-shadow .3s; }
.field input:focus, .field textarea:focus, .field select:focus { outline: none; box-shadow: 0 0 0 3px var(--ink); }
.field-row { display: grid; gap: var(--s-4); }
@media (min-width: 700px) { .field-row { grid-template-columns: 1fr 1fr; } }
.radio-cards { display: grid; gap: var(--s-3); }
@media (min-width: 700px) { .radio-cards { grid-template-columns: repeat(2, 1fr); } }
.radio-card { position: relative; }
.radio-card input { position: absolute; opacity: 0; inset: 0; }
.radio-card span { display: grid; grid-template-columns: 40px 1fr; gap: var(--s-3); align-items: center; padding: var(--s-5); border-radius: 18px; background: var(--white); font-weight: 700; transition: background .3s, color .3s; }
.radio-card span .ic { width: 22px; height: 22px; }
.radio-card span small { display: block; font-weight: 500; color: var(--ink-3); margin-top: 2px; }
.radio-card input:checked + span { background: var(--ink); color: var(--on-ink); }
.radio-card input:checked + span .ic { color: var(--lime); }
.radio-card input:checked + span small { color: var(--on-ink-2); }
.radio-card input:focus-visible + span { outline: 2px solid var(--ink); outline-offset: 2px; }
.form-done { display: none; padding: var(--s-10); border-radius: 32px; background: var(--ink); color: var(--on-ink); }
.form-done.on { display: block; animation: fade .5s var(--ease); }
.form-done h3 { color: var(--lime); margin-bottom: var(--s-4); }
.next-steps { display: grid; gap: var(--s-8); }
.next-steps .step p { max-width: 40ch; }

/* ---------- Big CTA ---------- */
.cta-band { background: var(--ink); color: var(--on-ink); padding-block: var(--section); position: relative; overflow: hidden; }
.cta-band h2 { font-size: var(--t-giant); max-width: none; line-height: .95; }
.cta-band h2 em { color: var(--lime); }
.cta-band .lede { color: var(--on-ink-2); margin-top: var(--s-8); }
.cta-band .btn-row { margin-top: var(--s-10); }
.cta-band .ic-spark { position: absolute; right: 6%; top: 14%; width: clamp(60px, 10vw, 140px); height: auto; color: var(--lime); animation: twinkle 4s ease-in-out infinite; }
@keyframes twinkle { 0%, 100% { transform: scale(1) rotate(0); opacity: .9; } 50% { transform: scale(.85) rotate(20deg); opacity: .6; } }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: var(--on-ink-2); padding: var(--s-16) 0 var(--s-8); font-size: var(--t-sm); }
.foot-grid { display: grid; gap: var(--s-10); padding-top: var(--s-12); }
@media (min-width: 900px) { .foot-grid { grid-template-columns: 1.4fr 1fr 1fr 1fr; } }
.site-footer h4 { color: var(--on-ink); margin-bottom: var(--s-4); font-size: var(--t-xs); letter-spacing: .18em; text-transform: uppercase; }
.site-footer li { padding: 4px 0; }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: var(--lime); }
.foot-brand { font-family: var(--display); color: var(--on-ink); font-size: 1.7rem; margin-bottom: var(--s-4); display: flex; align-items: center; gap: 10px; }
.foot-brand .ic { width: 20px; height: 20px; color: var(--lime); }
.brands-row { display: flex; flex-wrap: wrap; gap: var(--s-3); margin-top: var(--s-5); }
.brand-pill { padding: 8px 14px; border-radius: 999px; background: var(--ink-raise); font-weight: 800; font-size: var(--t-xs); letter-spacing: .1em; text-transform: uppercase; color: var(--on-ink); display: inline-flex; gap: 8px; align-items: center; }
.brand-pill .ic { width: 14px; height: 14px; color: var(--tag); }
.foot-bottom { margin-top: var(--s-12); display: flex; flex-wrap: wrap; justify-content: space-between; gap: var(--s-4); font-size: var(--t-xs); }

/* ---------- Page hero ---------- */
.page-hero { padding-block: clamp(2rem, 5vw, 4rem) clamp(3rem, 6vw, 5rem); position: relative; overflow: hidden; }
.page-hero .eyebrow-brand { display: inline-flex; align-items: center; gap: 10px; font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; padding: 10px 16px; border-radius: 999px; background: var(--ink); color: var(--on-ink); margin-bottom: var(--s-8); }
.page-hero .eyebrow-brand .ic { width: 16px; height: 16px; color: var(--accent, var(--lime)); }
.page-hero h1 { max-width: 14ch; }
.page-hero .lede { margin-top: var(--s-8); }
.page-hero .btn-row { margin-top: var(--s-10); }
.page-hero .hero-grid { align-items: end; }
.giant-word { position: absolute; right: -2vw; bottom: -1vw; font-family: var(--display); font-style: italic; font-size: clamp(6rem, 22vw, 22rem); line-height: 1; color: var(--accent); opacity: .14; pointer-events: none; user-select: none; white-space: nowrap; }
.numline { display: flex; flex-wrap: wrap; gap: var(--s-10); }
.numline div { flex: 1 1 150px; }
.numline strong { display: block; font-family: var(--display); font-size: clamp(2.6rem, 2rem + 1.5vw, 3.6rem); line-height: 1; letter-spacing: -0.03em; }
.numline span { color: var(--ink-3); font-size: var(--t-sm); }

/* ---------- Misc ---------- */
.pill { display: inline-flex; align-items: center; gap: 8px; padding: 8px 14px; border-radius: 999px; background: var(--paper-2); font-size: var(--t-xs); font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.pill .ic { width: 14px; height: 14px; }
.note-box { display: grid; grid-template-columns: 40px 1fr; gap: var(--s-4); align-items: start; padding: var(--s-6); border-radius: 20px; background: var(--white); font-size: var(--t-sm); color: var(--ink-2); font-weight: 500; }
.note-box .ic { width: 26px; height: 26px; color: var(--accent-deep, var(--lime-deep)); }
.pageprog { position: fixed; top: 0; left: 0; height: 3px; width: 0; background: var(--lime); z-index: 70; }
img[src$="ilona-satin.jpg"] { object-position: 66% 28%; }

/* ---------- v3: ocean accent for Strategy, Leading4WD showcase ---------- */
:root { --ocean: #1f7ae0; --ocean-deep: #155db0; --ocean-soft: #dfeaff; }
.a-ocean { --accent: var(--ocean); --accent-deep: var(--ocean-deep); --accent-soft: var(--ocean-soft); }
.blob--ocean { background: radial-gradient(circle, rgba(31, 122, 224, .3), transparent 65%); bottom: -30%; left: -15%; }
.door .svcname { font-family: var(--display); font-style: italic; font-weight: 300; font-size: 1.25rem; color: var(--ink-3); margin-bottom: var(--s-3); display: block; }
.umbrella { display: grid; gap: var(--s-10); align-items: center; }
@media (min-width: 900px) { .umbrella { grid-template-columns: 1fr 1fr; gap: clamp(3rem, 7vw, 7rem); } }
.umbrella-mark { display: grid; gap: var(--s-4); padding: clamp(2rem, 4vw, 3.5rem); border-radius: 32px; background: var(--ink); color: var(--on-ink); }
.umbrella-mark .wordmark { font-family: var(--display); font-size: clamp(2.6rem, 2rem + 2.5vw, 4.4rem); line-height: 1; letter-spacing: -0.03em; }
.umbrella-mark .wordmark b { font-weight: 600; color: var(--lime); }
.umbrella-mark .sub { color: var(--on-ink-2); max-width: 36ch; }
.umbrella-list { display: grid; gap: var(--s-3); margin-top: var(--s-6); }
.umbrella-list a { display: grid; grid-template-columns: 44px 1fr auto; gap: var(--s-4); align-items: center; padding: var(--s-4) var(--s-5); border-radius: 16px; background: var(--ink-raise); text-decoration: none; transition: background .3s, transform .4s var(--ease); }
.umbrella-list a:hover { background: var(--accent); color: var(--ink); transform: translateX(6px); }
.umbrella-list .badge-ic { width: 44px; height: 44px; border-radius: 12px; background: var(--ink); color: var(--accent); }
.umbrella-list a:hover .badge-ic { background: var(--ink); color: var(--accent); }
.umbrella-list b { display: block; font-family: var(--display); font-weight: 500; font-size: 1.15rem; letter-spacing: -0.01em; }
.umbrella-list small { color: var(--on-ink-2); font-weight: 600; }
.umbrella-list a:hover small { color: var(--ink-2); }
.umbrella-list .ic-go { width: 20px; height: 20px; }
.umbrella-list .sep { margin-top: var(--s-3); font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; color: var(--on-ink-2); }
.formats { display: grid; gap: var(--s-6); }
@media (min-width: 800px) { .formats { grid-template-columns: 1fr 1fr; } }
.format { padding: clamp(1.75rem, 3.5vw, 3rem); border-radius: 32px; background: var(--white); display: grid; gap: var(--s-5); align-content: start; }
.format.ink { background: var(--ink); color: var(--on-ink); }
.format .label { display: inline-flex; align-items: center; gap: 8px; font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; color: var(--accent-deep); }
.format.ink .label { color: var(--accent); }
.format .label .ic { width: 16px; height: 16px; }
.format h3 { font-size: clamp(1.7rem, 1.3rem + 1.4vw, 2.5rem); }
.format p { color: var(--ink-2); }
.format.ink p { color: var(--on-ink-2); }
.format ul { display: grid; gap: var(--s-3); }
.format li { display: flex; gap: var(--s-3); font-weight: 600; line-height: 1.45; }
.format li .ic { flex: none; width: 22px; height: 22px; margin-top: 2px; color: var(--accent-deep); }
.format.ink li .ic { color: var(--accent); }
.format .btn-row { margin-top: var(--s-4); }
.audience { display: flex; flex-wrap: wrap; gap: var(--s-3); margin-top: var(--s-8); }
.audience span { display: inline-flex; align-items: center; gap: 8px; padding: 10px 16px; border-radius: 999px; background: var(--white); font-weight: 700; font-size: var(--t-sm); }
.audience span .ic { width: 16px; height: 16px; color: var(--lime-deep); }
@media (min-width: 700px) { .radio-cards { grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); } }
.includes .badge-ic.a-ocean { color: var(--ocean); }

/* ======================================================================
   v4: editorial pass. Sharper corners, sticker shadows, flat color blocks,
   thick rules instead of hairlines, no sparkle marks, team voice.
   ====================================================================== */
:root { --r-card: 8px; --sticker: 10px 10px 0 var(--ink); --sticker-sm: 6px 6px 0 var(--ink); }

/* kicker mark: short thick bar */
.kicker::before { content: ''; width: 26px; height: 3px; background: var(--accent, var(--lime)); flex: none; }
.kicker .ic { display: none; }
.band .kicker::before { background: var(--accent, var(--lime)); }

/* brand */
.brand .ic { display: none; }
.brand { position: relative; padding-bottom: 2px; }
.brand::after { content: ''; position: absolute; left: 0; bottom: -2px; width: 38%; height: 3px; background: var(--lime); transition: width .4s var(--ease); }
.brand:hover::after { width: 100%; }
.foot-brand .ic { display: none; }

/* marquee separator */
.marquee-track span .ic { display: none; }
.marquee-track span::after { content: ''; width: 3px; height: 22px; background: var(--lime); display: inline-block; }

/* cta band: no sparkle, hand-drawn arrow */
.cta-band .ic-spark { display: none; }

/* doors: editorial rows with thick rule, no white box */
.door { background: transparent; border-radius: 0; padding: clamp(2rem, 4vw, 3.5rem) 0; border-top: 3px solid var(--ink); }
.door::after { display: none; }
.door:hover { transform: none; }
.doors { gap: 0; }
.door h3 { transition: color .3s; }
.door:hover h3 { color: var(--accent-deep); font-style: italic; }
.door .go { background: var(--accent); color: var(--ink); }
.door-num { color: var(--ink); }
.door:hover .door-num { color: var(--accent-deep); }

/* umbrella mark */
.umbrella-mark { border-radius: var(--r-card); box-shadow: var(--sticker); background: var(--ink); margin-right: 10px; margin-bottom: 10px; }
.umbrella-mark .wordmark { display: none; }
.umbrella-mark img.wm { width: min(100%, 360px); height: auto; }
.umbrella-list a { border-radius: 6px; }
.umbrella-list .badge-ic { border-radius: 6px; }

/* generic blocks: sharper, sticker shadow on white/colour blocks */
.picker, .role-panel, .price-card, .calc, .format, .value, .fact, .fit-col, .pipe-panel .built, .form-done, .note-box, .faq details, .img-stack .tag-card { border-radius: var(--r-card); }
.value, .fact, .format, .price-card { box-shadow: var(--sticker); margin-right: 10px; margin-bottom: 10px; }
.value, .fact { background: var(--paper-2); }
.fact.lime { background: var(--lime); }
.fact.ink, .value.ink { background: var(--ink); color: var(--on-ink); }
.badge-ic { border-radius: 6px; }
.format { color: var(--ink); }
.format.ink { color: var(--on-ink); box-shadow: 10px 10px 0 var(--accent, var(--lime)); }
.band .value { background: var(--paper); color: var(--ink); box-shadow: 10px 10px 0 var(--accent, var(--lime)); }
.band .value .big { color: var(--ink); }
.band .value p { color: var(--ink-2); }
.band .value .badge-ic { background: var(--ink); color: var(--accent, var(--lime)); }
.price-card.featured { box-shadow: 10px 10px 0 var(--lime); }
.band .price-card { box-shadow: 10px 10px 0 var(--violet); }
.band .price-card.featured { box-shadow: 10px 10px 0 var(--lime); }
.calc { box-shadow: none; background: transparent; padding-inline: 0; border-top: 3px solid var(--on-ink); border-radius: 0; margin-top: var(--s-6); }
.calc-row.hero-row { background: var(--lime); color: var(--ink); border-radius: 6px; }
.calc-row.hero-row strong, .calc-row.hero-row span { color: var(--ink); }

/* fit: typographic columns, thick rule */
.fit-col { border-radius: 0; padding: var(--s-8) 0 0; background: transparent !important; color: var(--ink); border-top: 3px solid var(--ink); }
.fit-col.yes { color: var(--ink); }
.fit-col .fit-head .badge-ic { border-radius: 6px; }
.fit-col.yes .badge-ic { background: var(--lime); color: var(--ink); }
.fit-col.no .badge-ic { background: var(--ink); color: var(--on-ink); }
.fit-col.yes li .ic { color: var(--lime-deep); }
.fit-col.no li .ic { color: var(--ink-3); }
.fit-col h3 { font-style: italic; font-weight: 400; }

/* faq: thick top rule rows */
.faq { gap: 0; border-bottom: 3px solid var(--ink); }
.faq details { background: transparent; border-radius: 0; padding: 0; border-top: 3px solid var(--ink); }
.faq details[open] { background: transparent; color: var(--ink); }
.faq .ans { color: var(--ink-2); }
.faq summary .plus { border-radius: 6px; background: var(--ink); color: var(--on-ink); }
.faq details[open] summary .plus { background: var(--accent, var(--lime)); color: var(--ink); }

/* pipeline nav and built box */
.pipe-btn { border-radius: 6px; }
.pipe-panel .built { box-shadow: 10px 10px 0 var(--lime); margin-right: 10px; margin-bottom: 10px; }

/* steps: thick rule above each */
.step { border-top: 3px solid var(--ink); padding-top: var(--s-5); }
.band .step { border-top-color: var(--on-ink); }
.step::before { font-size: clamp(2.4rem, 1.8rem + 2vw, 3.6rem); }

/* stats */
.stats { border-top: 3px solid var(--ink); padding-top: var(--s-8); }
.stat .ic { display: none; }

/* picker */
.picker { box-shadow: var(--sticker-sm); }
.choice { border-radius: 6px; }
.choice .k { border-radius: 6px; }

/* chips */
.chip { border-radius: 6px; }

/* note box */
.note-box { background: var(--lime-soft); }
.a-tangerine .note-box { background: var(--tangerine-soft); }
.a-ocean .note-box { background: var(--ocean-soft); }

/* buttons: pill stays, ghost gets sticker on hover */
.btn { border-radius: 6px; }
.nav a, .nav-cta { border-radius: 6px; }
.eyebrow-brand, .pill, .brand-pill, .audience span, .stage .owner { border-radius: 4px; }

/* portraits: arch stays on hero, others get sticker frames */
.portrait--square { border-radius: var(--r-card); box-shadow: var(--sticker); margin-right: 10px; margin-bottom: 10px; }
.img-stack .tag-card { left: auto; right: -6px; bottom: 36px; background: var(--lime); color: var(--ink); box-shadow: var(--sticker-sm); }
.img-stack .tag-card .ic { color: var(--ink); }
.img-stack .tag-card b { color: var(--ink); }
.hero-visual .portrait { box-shadow: none; }

/* ad showcase */
.ad-card { border-radius: 10px; box-shadow: var(--sticker); }
.ad-card .ad-media { background: var(--ink); color: var(--on-ink); display: grid; place-items: center; padding: var(--s-6); }
.ad-card .ad-media .creative { font-family: var(--display); font-size: clamp(1.9rem, 1.4rem + 1.5vw, 2.6rem); line-height: 1; letter-spacing: -0.02em; text-align: left; font-variation-settings: "opsz" 144; width: 100%; }
.ad-card .ad-media .creative em { color: var(--lime); font-weight: 300; }
.ad-card .ad-media .creative small { display: block; font-family: var(--body); font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; color: var(--on-ink-2); margin-bottom: var(--s-5); }
.ad-card .ad-media .creative .cta-chip { display: inline-block; margin-top: var(--s-6); background: var(--lime); color: var(--ink); font-family: var(--body); font-weight: 800; font-size: var(--t-sm); padding: 10px 16px; border-radius: 4px; }
.ad-card .avatar { border-radius: 6px; background: var(--ink); display: grid; place-items: center; padding: 6px; }
.ad-card .avatar img { object-fit: contain; }
.hot { border-radius: 6px; }

/* testimonials, Jenna-style */
.quotes { display: grid; gap: var(--s-8); }
@media (min-width: 900px) { .quotes { grid-template-columns: repeat(3, 1fr); } }
.quote { display: grid; grid-template-rows: auto 1fr auto; gap: var(--s-5); padding: clamp(1.75rem, 3vw, 2.5rem); background: var(--white); border-radius: var(--r-card); box-shadow: var(--sticker); margin-right: 10px; margin-bottom: 10px; }
.quote.lime { background: var(--lime); }
.quote.ink { background: var(--ink); color: var(--on-ink); box-shadow: 10px 10px 0 var(--lime); }
.quote .mark { font-family: var(--display); font-size: 4rem; line-height: .6; color: var(--ink); font-weight: 600; }
.quote.ink .mark { color: var(--lime); }
.quote p { font-family: var(--display); font-size: clamp(1.15rem, 1rem + .6vw, 1.45rem); line-height: 1.35; font-variation-settings: "opsz" 48; text-wrap: pretty; }
.quote cite { font-style: normal; display: grid; gap: 2px; font-size: var(--t-sm); font-weight: 800; }
.quote cite span { font-weight: 600; color: var(--ink-3); }
.quote.ink cite span { color: var(--on-ink-2); }
.quote.lime cite span { color: var(--ink-2); }
.bigquote { font-family: var(--display); font-size: clamp(1.8rem, 1.2rem + 2.4vw, 3.4rem); line-height: 1.15; letter-spacing: -0.02em; text-wrap: pretty; max-width: 24ch; font-variation-settings: "opsz" 96; }
.bigquote em { color: var(--lime-deep); }
.band .bigquote em { color: var(--lime); }

/* case studies */
.cases { display: grid; gap: var(--s-12); }
.case { display: grid; gap: var(--s-8); border-top: 3px solid var(--ink); padding-top: var(--s-8); }
@media (min-width: 900px) { .case { grid-template-columns: 1fr 1.4fr; gap: clamp(2rem, 5vw, 5rem); } }
.case .result { font-family: var(--display); font-size: clamp(4rem, 3rem + 5vw, 8rem); line-height: .85; letter-spacing: -0.04em; font-variation-settings: "opsz" 144; }
.case .result em { font-style: italic; font-weight: 300; color: var(--accent-deep); }
.case .result-t { font-weight: 800; margin-top: var(--s-3); }
.case .client { display: inline-flex; align-items: center; gap: 10px; font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; padding: 8px 12px; background: var(--ink); color: var(--on-ink); border-radius: 4px; margin-bottom: var(--s-5); }
.case .client .ic { width: 14px; height: 14px; color: var(--accent); }
.case h3 { font-size: clamp(1.6rem, 1.3rem + 1.4vw, 2.4rem); margin-bottom: var(--s-5); }
.case dl { display: grid; gap: var(--s-5); }
.case dt { font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; color: var(--accent-deep); margin-bottom: 4px; }
.case dd { margin: 0; color: var(--ink-2); max-width: 60ch; }
.case .tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: var(--s-5); }
.case .tags span { padding: 6px 10px; background: var(--paper-2); font-size: var(--t-xs); font-weight: 800; letter-spacing: .1em; text-transform: uppercase; border-radius: 4px; }
.logo-row { display: flex; flex-wrap: wrap; gap: var(--s-4) var(--s-8); align-items: center; }
.logo-row span { font-family: var(--display); font-size: 1.3rem; font-weight: 500; letter-spacing: -0.01em; color: var(--ink-2); }
.team-line { display: flex; align-items: center; gap: var(--s-4); margin-top: var(--s-8); }
.team-line .faces { display: flex; }
.team-line .faces i { width: 40px; height: 40px; border-radius: 50%; background: var(--ink); border: 3px solid var(--paper); margin-left: -12px; display: grid; place-items: center; color: var(--lime); font-family: var(--display); font-style: italic; font-size: 1rem; }
.team-line .faces i:first-child { margin-left: 0; overflow: hidden; }
.team-line .faces i img { width: 100%; height: 100%; object-fit: cover; }
.team-line small { font-weight: 600; color: var(--ink-3); }

/* ring badge */
.badge-ring .mid { display: none; }
.badge-ring .inner { fill: var(--ink); }
.hero-visual img { object-position: var(--pos, 50% 30%); }
.nav a { padding: 10px 12px; }
.ad-card .avatar { width: 44px; height: 44px; }
.value.ink .badge-ic { background: var(--ink-raise); color: var(--lime); }
.ad-card .ad-media .creative .cta-chip { display: block; width: max-content; }
.badge-ring text { font-size: 10px; letter-spacing: .18em; }
.rotator span.out { transition-duration: .25s; }
.ad-card .avatar { background: var(--lime); color: var(--ink); font-family: var(--display); font-weight: 600; font-size: 1rem; letter-spacing: -0.02em; }

/* ======================================================================
   v5: strip decorative marks. No bars, no rules, no generic icons.
   Hierarchy from type, color blocks and whitespace only.
   ====================================================================== */
.kicker::before { display: none; }
.kicker { font-family: var(--display); font-style: italic; font-weight: 400; font-size: 1.15rem; letter-spacing: 0; text-transform: none; color: var(--accent-deep, var(--lime-deep)); }
.band .kicker { color: var(--accent, var(--lime)); }
.brand::after { display: none; }
.marquee-track span::after { display: none; }
.marquee-track span { gap: 0; }
.marquee-track span:nth-child(even) { font-style: italic; color: var(--lime); }
.door { border-top: 0; padding-block: clamp(1.5rem, 3vw, 2.5rem); }
.doors { gap: var(--s-6); }
.door { background: var(--paper-2); padding-inline: clamp(1.5rem, 3vw, 2.5rem); }
.door:nth-child(even) { background: var(--white); }
.door:hover { background: var(--accent-soft); }
.step, .fit-col, .faq details, .stats, .calc { border: 0; }
.faq { border: 0; gap: var(--s-2); }
.faq details { padding: var(--s-2) var(--s-5); background: var(--paper-2); }
.band .faq details { background: var(--ink-raise); color: var(--on-ink); }
.band .faq .ans { color: var(--on-ink-2); }
.faq details[open] { background: var(--white); color: var(--ink); }
.faq summary .plus { background: var(--ink); color: var(--on-ink); }
.step::before { font-size: clamp(2.8rem, 2rem + 2.4vw, 4rem); }
.badge-ic { display: none; }
.inc, .proof-item { grid-template-columns: 1fr; }
.inc h4, .proof-item h4 { font-family: var(--display); font-weight: 500; font-size: 1.35rem; }
.fit-col .fit-head { margin-bottom: var(--s-6); }
.fit-col h3 { font-size: clamp(1.8rem, 1.3rem + 1.6vw, 2.6rem); }
.fit-col li .ic, .door li .ic, .checks li .ic, .role-panel li .ic, .price-card li .ic, .format li .ic, .pipe-panel .built li .ic { width: 20px; height: 20px; }
.hero-meta .ic { display: none; }
.stat strong { font-size: clamp(3rem, 2rem + 3.6vw, 5.4rem); }
.note-box { grid-template-columns: 1fr; }
.note-box .ic { display: none; }
.step .when .ic { display: none; }
.pipe-btn .ic { display: none; }
.chip .ic { display: none; }
.stage .owner .ic { display: none; }
.eyebrow-brand .ic { display: none; }
.case .client .ic { display: none; }
.pill .ic { display: none; }
.door .brandline .ic { display: none; }
.umbrella-list .badge-ic { display: grid; }
.umbrella-list .badge-ic .ic { display: none; }
.umbrella-list .badge-ic { font-family: var(--display); font-style: italic; color: var(--accent); font-size: 1.1rem; }
.price-card .label .ic, .format .label .ic { display: none; }
.quote .mark { font-family: var(--display); }

/* legibility: every light surface sets its own ink colour explicitly */
.quote, .format, .value, .fact, .price-card, .role-panel, .note-box, .picker-result-light, .pipe-panel, .faq details, .umbrella-list a { color: var(--ink); }
.quote.ink, .format.ink, .value.ink, .fact.ink, .price-card.featured, .umbrella-list a, .band .faq details:not([open]) { color: var(--on-ink); }
.quote.ink cite, .value.ink p, .fact.ink p { color: var(--on-ink-2); }
.quote.ink cite { color: var(--on-ink); }
.band .quote:not(.ink) p, .band .quote:not(.ink) cite { color: var(--ink); }
.band .quote:not(.ink) cite span { color: var(--ink-2); }
.band .quote.lime, .band .quote.lime cite { color: var(--ink); }
.band .value:not(.ink) { color: var(--ink); }
.band .step h4 { color: var(--on-ink); }
.band .inc h4 { color: var(--on-ink); }
.band .proof-item h4 { color: var(--on-ink); }
.band .numline strong { color: var(--on-ink); }
.band .stat strong { color: var(--on-ink); }
.band .stat span { color: var(--on-ink-2); }
.band .format:not(.ink) h3, .band .format:not(.ink) p, .band .format:not(.ink) li { color: var(--ink); }
.band .format:not(.ink) p { color: var(--ink-2); }
.band .role-panel h3, .band .role-panel li { color: var(--ink); }
.band .price-card:not(.featured) h3, .band .price-card:not(.featured) li, .band .price-card:not(.featured) .price { color: var(--ink); }
.picker .lede { color: var(--on-ink-2); }

/* ======================================================================
   v6: photo-led. Square corners, polaroid frames, pencil marks from the
   brand library, lilac / peach / cobalt section palettes from the imagery.
   ====================================================================== */
:root { --r-card: 0; --r-img: 0; --sticker: 10px 10px 0 var(--ink); --lilac: #e4dcf3; --lilac-deep: #b9a6e6; --peach: #f6dccb; --cobalt: #1f3fb8; }
.lilac { background: var(--lilac); }
.peach { background: var(--peach); }
.paper-tex { background: var(--paper) url("../img/paper.jpg") center / cover; }
.btn, .btn--ghost, .nav a, .nav-cta, .eyebrow-brand, .pill, .brand-pill, .stage .owner, .chip, .choice, .choice .k, .pipe-btn, .umbrella-list a, .hot, .ad-card, .ad-card .avatar, .ad-cta, .calc-row.hero-row, .faq summary .plus, .field input, .field textarea, .field select, .radio-card span, .case .client, .case .tags span, .ad-card .ad-media .creative .cta-chip, .picker, .picker-result, .fact, .value, .format, .price-card, .quote, .role-panel, .pipe-panel .built, .form-done, .note-box, .umbrella-mark, .faq details { border-radius: 0; }
.portrait, .portrait--square, .portrait--wide { border-radius: 0; box-shadow: none; margin: 0; }
.hero-visual .portrait { border-radius: 300px 300px 0 0; }
.value, .fact, .format, .price-card, .quote { margin: 0; }
.img-stack .tag-card { border-radius: 0; }
.value, .fact { box-shadow: none; background: var(--white); }
.fact.lime { background: var(--lime); }
.fact.ink, .value.ink { background: var(--ink); }
.band .value { box-shadow: none; }

/* polaroid frame */
.frame { display: block; background: var(--white); padding: 12px 12px 44px; box-shadow: 0 30px 50px -30px rgba(39, 42, 47, .5); transform: rotate(var(--rot, -2deg)); transition: transform .6s var(--ease); width: 100%; }
.frame img, .frame video { width: 100%; aspect-ratio: var(--ar, 4 / 3); object-fit: cover; object-position: var(--pos, 50% 30%); display: block; }
.frame:hover { transform: rotate(0deg) scale(1.01); }
.frame figcaption { font-family: var(--display); font-style: italic; font-size: 1rem; color: var(--ink-2); margin-top: 12px; }
.frame.sm { padding: 8px 8px 30px; }
.collage { position: relative; }
.collage .frame { position: absolute; }
.stack2 { position: relative; padding-bottom: 18%; }
.stack2 .frame:first-child { width: 72%; --rot: -3deg; }
.stack2 .frame:last-child { position: absolute; right: 0; bottom: 0; width: 48%; --rot: 4deg; }

/* pencil marks from the library */
.hl .ic-ul { display: none; }
.hl { padding: 0 .1em; background: url("../img/loop-lime.png") center / 108% 150% no-repeat; }
.band .hl { background-image: url("../img/loop-lime.png"); }
.swipe { position: relative; z-index: 0; }
.swipe::before { content: ''; position: absolute; left: -4%; right: -4%; bottom: -.1em; height: .7em; background: url("../img/swipe-peach.png") center / 100% 100% no-repeat; z-index: -1; }
.swipe.lav::before { background-image: url("../img/swipe-lavender.png"); }
.arrow-mark { width: clamp(90px, 10vw, 150px); height: auto; display: block; }
.btn-row .arrow-mark { margin-left: var(--s-4); transform: rotate(-20deg) translateY(10px); }

/* doors with photos */
@media (min-width: 900px) { .door { grid-template-columns: 220px 1fr 1fr; } }
.door { background: transparent !important; padding-inline: 0; }
.door .door-num { display: none; }
.door .frame { --rot: -2deg; }
.door:nth-child(even) .frame { --rot: 2deg; }
.door h3 { display: flex; gap: var(--s-4); align-items: baseline; }
.door h3 .n { font-style: italic; font-weight: 300; color: var(--accent-deep); font-size: .7em; }

/* umbrella */
.umbrella-list .badge-ic { display: none; }
.umbrella-list a { grid-template-columns: 1fr auto; background: transparent; padding: var(--s-4) 0; border-bottom: 2px solid var(--ink-raise); }
.umbrella-list a:last-child { border-bottom: 0; }
.umbrella-list a:hover { background: transparent; color: var(--accent); transform: translateX(8px); }
.umbrella-list a:hover small { color: var(--on-ink-2); }
.umbrella-mark { box-shadow: none; margin: 0; }
.audience { display: none; }

/* founder */
.founder-gif { position: absolute; right: -8%; bottom: -6%; width: 42%; --rot: 5deg; }

/* VAverse calculator, fee first */
.fee-hero { display: grid; gap: var(--s-6); align-items: end; margin-bottom: var(--s-10); }
@media (min-width: 800px) { .fee-hero { grid-template-columns: auto 1fr; gap: var(--s-12); } }
.fee-hero .big-fee { font-family: var(--display); font-size: clamp(4rem, 3rem + 6vw, 9rem); line-height: .85; letter-spacing: -0.04em; color: var(--lime); font-variation-settings: "opsz" 144; }
.fee-hero .big-fee small { display: block; font-family: var(--body); font-size: var(--t-md); font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--on-ink); margin-top: var(--s-3); }
.fee-hero p { color: var(--on-ink-2); max-width: 40ch; font-size: var(--t-lg); }
.calc { border-top: 2px solid var(--ink-raise); padding-top: var(--s-8); }
.calc label { font-size: var(--t-md); color: var(--on-ink-2); font-weight: 600; }
.calc output { font-size: 1.6rem; color: var(--on-ink); }
.calc-out .calc-row span { max-width: 26ch; }
.calc-row.hero-row { background: transparent; padding-inline: 0; }
.calc-row.hero-row strong { color: var(--lime); }
.calc-row strong { font-size: clamp(1.5rem, 1.1rem + 1.2vw, 2rem); }

/* section photo break */
.photo-break { display: grid; gap: var(--s-5); }
@media (min-width: 800px) { .photo-break { grid-template-columns: 1.3fr 1fr 1fr; align-items: end; } }
.photo-break .frame { --rot: 0deg; }
.photo-break .frame:nth-child(2) { --rot: 2deg; margin-bottom: 8%; }
.photo-break .frame:nth-child(3) { --rot: -2deg; }

/* mockup block */
.mock { display: grid; gap: var(--s-8); align-items: center; }
@media (min-width: 900px) { .mock { grid-template-columns: 1fr 1fr; gap: clamp(2rem, 6vw, 6rem); } }
.mock img { width: 100%; height: auto; box-shadow: 0 40px 60px -40px rgba(39, 42, 47, .5); }

/* quotes square */
.quote { box-shadow: var(--sticker); }
.quote.ink { box-shadow: 10px 10px 0 var(--lime); }

/* hero video */
.hero-video { position: relative; }
.hero-video .frame { --rot: 2deg; --ar: 16 / 10; }
.hero-video video { background: var(--ink); }
.hero-video .frame figcaption { display: flex; justify-content: space-between; }
.hero .badge-ring { left: auto; right: -30px; bottom: -20px; }

/* mobile menu + misc */
.mobile-menu a { border-radius: 0; }
.stage .owner { border-radius: 0; }
.site-header.is-scrolled { background: rgba(246, 244, 238, .9); }
.hero-meta strong { font-family: var(--display); font-size: 1.25rem; }
.door-foot .go { border-radius: 0; }
.cta-band .arrow-mark { position: absolute; right: 8%; top: 18%; width: clamp(120px, 14vw, 220px); transform: rotate(-10deg); opacity: .9; }
.band .frame { background: var(--paper); }
.fact { grid-template-rows: auto auto; gap: var(--s-5); padding: var(--s-6); }
.fact .frame { margin-bottom: var(--s-2); }
.facts { gap: var(--s-8); }
.next-steps .step { border: 0; }
.hero-visual .portrait img { object-position: var(--pos, 50% 30%); }
.calc-row.hero-row span { color: var(--on-ink); font-weight: 800; }
.hero-video .frame { --ar: 16 / 9; padding: 0; background: transparent; box-shadow: 0 40px 70px -40px rgba(39, 42, 47, .5); transform: none; }
.hero-video .frame video { aspect-ratio: 16 / 9; object-fit: cover; }
.hero-video .frame figcaption { padding: 10px 2px 0; }
.hero-video .frame:hover { transform: none; }
@media (min-width: 960px) { .hero .hero-grid { grid-template-columns: 1fr 1.05fr; } }
.frame video, .frame img { height: auto; }
.hero .badge-ring { top: -48px; bottom: auto; right: -36px; }

/* ---------- v7: responsive fixes, form cards, footer ---------- */
.radio-card > span { display: grid; grid-template-columns: 1fr; gap: 2px; padding: var(--s-5); }
.radio-card > span > span { display: block; }
.radio-card > span .ic { display: none; }
.collage { padding-bottom: 14%; }
.founder-gif { right: 0; bottom: 0; }
@media (max-width: 959px) {
  .hero .badge-ring, .page-hero .badge-ring { display: none; }
  .hero-visual { margin-top: var(--s-6); }
  .collage { padding-bottom: 22%; }
  .collage .frame:first-child { width: 82%; }
  .founder-gif { width: 46%; }
  .stack2 { padding-bottom: 26%; }
  .umbrella-mark { margin-top: var(--s-8); }
  .giant-word { display: none; }
  .blob { display: none; }
  .cta-band .arrow-mark { display: none; }
  .marquee-track span { font-size: 1.2rem; }
  .door { grid-template-columns: 1fr; }
  .door .frame { max-width: 360px; }
  .quotes { gap: var(--s-6); }
  .quote { box-shadow: 8px 8px 0 var(--ink); margin-right: 8px; margin-bottom: 8px; }
  .quote.ink { box-shadow: 8px 8px 0 var(--lime); }
  .photo-break { grid-template-columns: 1fr 1fr; }
  .photo-break .frame:first-child { grid-column: 1 / -1; }
  .fee-hero .big-fee { font-size: clamp(3.4rem, 18vw, 6rem); }
  .case .result { font-size: clamp(3.4rem, 16vw, 6rem); }
  .cta-band h2 { font-size: clamp(2.6rem, 11vw, 5rem); }
  h1 { font-size: clamp(2.6rem, 11vw, 4.2rem); }
}
@media (max-width: 480px) {
  .hero-meta { gap: var(--s-4); }
  .hero-meta div { width: 100%; }
  .btn { width: 100%; justify-content: center; }
  .btn-row .textlink { width: 100%; }
  .picker { padding: var(--s-5); }
  .choice { min-height: 0; padding: var(--s-4); font-size: var(--t-md); }
  .numline { gap: var(--s-6); }
  .frame { padding: 8px 8px 32px; }
  .frame figcaption { font-size: .9rem; }
}
html, body { overflow-x: clip; }
.hero, .page-hero, .cta-band { overflow: clip; }

/* footer */
.site-footer { padding-top: 0; }
.foot-top { display: grid; gap: var(--s-8); padding-block: clamp(3rem, 7vw, 6rem); align-items: end; }
@media (min-width: 900px) { .foot-top { grid-template-columns: 1.4fr 1fr; gap: var(--s-16); } }
.foot-top h2 { font-size: clamp(2.2rem, 1.5rem + 3vw, 4.2rem); color: var(--on-ink); max-width: 16ch; }
.foot-top h2 em { color: var(--lime); }
.foot-top .btn-row { justify-content: flex-start; }
.foot-grid { padding-top: 0; padding-bottom: var(--s-12); }
.site-footer .foot-brand { font-size: 1.4rem; }
.site-footer .wm { width: 180px; height: auto; margin-bottom: var(--s-5); display: block; }
.foot-bottom { padding-top: var(--s-6); background: var(--ink); }
.foot-mail { color: var(--lime); font-weight: 800; text-decoration: none; }
.site-footer { background: #1b1d21; }
.foot-bottom { background: transparent; }
.foot-top { padding-block: clamp(2.5rem, 5vw, 4rem); }
.foot-top h2 { font-size: clamp(2rem, 1.4rem + 2.4vw, 3.4rem); }

/* ---------- v8: cohesion pass ---------- */
/* stats: inner count-up span inherits the big size */
.stat strong span { font-size: inherit; color: inherit; display: inline; margin: 0; max-width: none; }
.stat > span { font-size: var(--t-md); color: var(--ink-2); max-width: 24ch; }

/* type sizes up: no tiny text anywhere */
:root { --t-sm: 0.95rem; --t-md: 1.05rem; --t-xs: 0.78rem; }
.step p, .inc p, .fact p, .value p, .note p, .proof-item p, .format p, .case dd, .faq .ans, .role-panel li, .price-card li, .pipe-panel .built li, .door li, .fit-col li, .checks li { font-size: var(--t-md); }
.door li, .checks li, .fit-col li { font-weight: 600; }
.small { font-size: var(--t-sm); }
.quote cite { font-size: var(--t-md); }
.quote cite span { font-size: var(--t-sm); }
.hero-meta { font-size: var(--t-md); }
.numline span { font-size: var(--t-md); }
.frame figcaption { font-size: 1.05rem; }

/* section headers: one stacked block, same rhythm everywhere */
.section-head, .section-head.split { display: grid; grid-template-columns: 1fr; gap: var(--s-5); max-width: 760px; margin-bottom: clamp(3rem, 5vw, 4.5rem); }
.section-head h2 { max-width: 18ch; }
.section-head .lede { max-width: 58ch; }
.section-head .kicker { margin-bottom: 0; }
.kicker { margin-bottom: var(--s-4); }

/* hero and page-hero copy block widths */
.hero .lede, .page-hero .lede { max-width: 52ch; }
.hero-meta { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--s-6); align-items: start; }
.hero-meta div { display: block; }
.hero-meta strong { margin-bottom: 2px; }
@media (max-width: 700px) { .hero-meta { grid-template-columns: 1fr; } }

/* numline: equal columns, aligned baselines */
.numline { display: grid; grid-template-columns: repeat(auto-fit, minmax(160px, 1fr)); gap: var(--s-8); }
.numline div { display: grid; gap: var(--s-2); }

/* feature blocks: text column width */
.feature > div:not(.collage):not(.stack2):not(.reveal) .lede { max-width: 54ch; }

/* calculator: lead with the saving */
.calc { display: grid; gap: var(--s-8); align-items: center; }
.calc-out { display: block; }
.calc-row { display: none; }
.calc-row.hero-row { display: grid; gap: var(--s-2); padding: 0; }
.calc-row.hero-row span { font-size: var(--t-lg); color: var(--on-ink); font-weight: 600; max-width: none; }
.calc-row.hero-row strong { font-size: clamp(3rem, 2rem + 4vw, 6rem); line-height: 1; letter-spacing: -0.03em; }
.calc-note { color: var(--on-ink-2); font-size: var(--t-md); margin-top: var(--s-3); }
.calc output { display: inline-block; }

/* dark FAQ rows and tint sections: consistent paddings */
.faq details { padding: var(--s-3) var(--s-6); }
.faq summary { padding: var(--s-4) 0; }

/* doors: align list top with title */
.door { align-items: start; }
.door ul { padding-top: 6px; }
.calc-note span { font-size: inherit; font-weight: inherit; color: inherit; }
.logo-row { display: grid; grid-template-columns: 1fr; gap: var(--s-3); }
.logo-row > .small { grid-column: 1 / -1; }
.logo-row .names { display: flex; flex-wrap: wrap; gap: var(--s-3) var(--s-8); }

/* ---------- v9: alignment + CRO ---------- */
/* hero facts: one line each, equal columns */
.hero-meta strong { white-space: nowrap; }
.hero-meta div > div { display: grid; gap: 2px; }

/* doors: photo | content, list under copy, everything on one left edge */
@media (min-width: 900px) { .door { grid-template-columns: 260px 1fr; gap: clamp(2rem, 4vw, 4rem); } }
.door h3 { display: block; }
.door h3 .n { display: block; font-size: 1.1rem; margin-bottom: 4px; }
.door p { max-width: 60ch; }
.door ul { padding-top: 0; margin-top: var(--s-5); display: grid; gap: var(--s-3); }
@media (min-width: 700px) { .door ul { grid-template-columns: 1fr 1fr; column-gap: var(--s-8); } }
.door .door-foot { margin-top: var(--s-6); }
.door > div { display: flex; flex-direction: column; }
.door > div .door-foot { order: 10; }

/* formats: twin cards, same height, buttons on the same baseline */
.formats { align-items: stretch; }
.format, .format.ink { background: var(--white); color: var(--ink); box-shadow: 10px 10px 0 var(--accent, var(--lime)); grid-template-rows: auto auto auto 1fr auto; }
.format.ink p, .format.ink li, .format.ink .label { color: inherit; }
.format.ink .label, .format .label { color: var(--accent-deep); }
.format.ink li .ic, .format li .ic { color: var(--accent-deep); }
.format .btn-row { align-self: end; }
.format.ink .btn--light { background: var(--ink); color: var(--on-ink); }
.format .fee { font-family: var(--display); font-style: italic; font-size: 1.15rem; color: var(--ink-2); }

/* values and facts: equal heights, titles on one baseline */
.values { align-items: stretch; }
.value { grid-template-rows: auto 1fr; }
.value .big { min-height: 2.2em; }

/* mobile sticky booking bar */
.sticky-book { display: none; }
@media (max-width: 959px) {
  .sticky-book { display: flex; position: fixed; left: 0; right: 0; bottom: 0; z-index: 55; padding: 10px var(--gutter) calc(10px + env(safe-area-inset-bottom)); background: var(--ink); gap: var(--s-3); align-items: center; justify-content: space-between; }
  .sticky-book span { color: var(--on-ink-2); font-size: var(--t-sm); font-weight: 600; }
  .sticky-book .btn { min-height: 46px; padding-inline: var(--s-5); background: var(--lime); color: var(--ink); width: auto; }
  body { padding-bottom: 70px; }
}

/* mid-page CTA strip */
.cta-strip { background: var(--lime); color: var(--ink); padding: clamp(2rem, 4vw, 3rem) 0; }
.cta-strip .wrap { display: grid; gap: var(--s-5); align-items: center; }
@media (min-width: 800px) { .cta-strip .wrap { grid-template-columns: 1fr auto; } }
.cta-strip h3 { font-size: clamp(1.4rem, 1.1rem + 1.2vw, 2rem); max-width: 28ch; }
.cta-strip .btn { background: var(--ink); color: var(--on-ink); }
.cta-strip .btn::before { background: var(--white); }
.cta-strip .btn:hover { color: var(--ink); }
/* client marquee */
.client-marquee { overflow: hidden; white-space: nowrap; padding: var(--s-6) 0; margin-top: var(--s-10); }
.client-marquee .label { display: block; font-size: var(--t-xs); font-weight: 800; letter-spacing: .18em; text-transform: uppercase; color: var(--ink-3); margin-bottom: var(--s-4); white-space: normal; }
.client-track { display: inline-flex; gap: clamp(2rem, 4vw, 4rem); animation: marquee 60s linear infinite; }
.client-marquee:hover .client-track { animation-play-state: paused; }
.client-track span { font-family: var(--display); font-size: clamp(1.3rem, 1rem + 1.1vw, 2rem); color: var(--ink); font-variation-settings: "opsz" 48; }
.client-track span:nth-child(3n+2) { font-style: italic; color: var(--lime-deep); }
.client-track span:nth-child(3n) { color: var(--ink-3); }
.band .client-track span { color: var(--on-ink); }
.band .client-track span:nth-child(3n+2) { color: var(--lime); }
.band .client-track span:nth-child(3n) { color: var(--on-ink-2); }

/* ======================================================================
   v10: the vibe pass. Library palette as the house palette, handwritten
   accents, full-screen menu, hover motion, photo strip, sign-up strip.
   ====================================================================== */
:root {
  --paper: #f7f4ee; --lilac: #e6dff4; --lilac-2: #d6cbee; --peach: #f7dfcf; --peach-2: #f3c9b0; --butter: #f4ecc9;
  --cobalt: #1f3fb8; --cobalt-deep: #152c86; --cobalt-soft: #dfe5fb;
  --ocean: var(--cobalt); --ocean-deep: var(--cobalt-deep); --ocean-soft: var(--cobalt-soft);
  --hand: 'Caveat', 'Segoe Print', 'Bradley Hand', cursive;
}
body { background: var(--paper); }
.lilac { background: var(--lilac); }
.peach { background: var(--peach); }
.butter { background: var(--butter); }
.cobalt { background: var(--cobalt); color: var(--white); }
.cobalt .lede, .cobalt .section-head .lede { color: rgba(255,255,255,.82); }
.cobalt h2, .cobalt h3 { color: var(--white); }
.cobalt h2 em { color: var(--lime); }
.cobalt .kicker { color: var(--lime); }
.tint { background: var(--lilac); }

/* handwritten accents */
.kicker { font-family: var(--hand); font-weight: 600; font-size: 1.6rem; letter-spacing: 0; text-transform: none; font-style: normal; color: var(--accent-deep, var(--lime-deep)); transform: rotate(-1.5deg); transform-origin: left bottom; display: inline-block; }
.band .kicker, .cobalt .kicker { color: var(--lime); }
.hand { font-family: var(--hand); font-weight: 600; font-size: 1.5rem; line-height: 1.1; color: var(--accent-deep, var(--lime-deep)); }
.aside { display: inline-flex; align-items: center; gap: 8px; font-family: var(--hand); font-weight: 600; font-size: 1.45rem; color: var(--ink-2); transform: rotate(-3deg); }
.aside img { width: 54px; height: auto; transform: scaleX(-1) rotate(20deg); }
.band .aside, .cobalt .aside { color: var(--on-ink); }
.eyebrow-brand { font-family: var(--hand); font-weight: 600; font-size: 1.35rem; letter-spacing: 0; text-transform: none; background: transparent; color: var(--accent-deep); padding: 0; margin-bottom: var(--s-4); }
.door .brandline { font-family: var(--hand); font-weight: 600; font-size: 1.3rem; letter-spacing: 0; text-transform: none; }
.step .when { font-family: var(--hand); font-weight: 600; font-size: 1.3rem; letter-spacing: 0; text-transform: none; color: var(--accent-deep, var(--lime-deep)); }
.band .step .when { color: var(--lime); }
.frame figcaption { font-family: var(--hand); font-weight: 600; font-size: 1.35rem; color: var(--ink-2); }
.picker-steps span, .pill, .case .client, .format .label, .price-card .label, .stage .owner { font-family: var(--hand); font-weight: 600; font-size: 1.25rem; letter-spacing: 0; text-transform: none; }
.pill { background: transparent; padding: 0; color: var(--lime); }
.stage .owner { padding: 6px 12px; font-size: 1.15rem; }
.case .client { background: transparent; color: var(--accent-deep); padding: 0; font-size: 1.5rem; }
.format .label, .price-card .label { font-size: 1.4rem; }

/* buttons: softer, warmer */
.btn { border-radius: 999px; min-height: 58px; padding-inline: var(--s-8); font-size: var(--t-md); }
.btn--ghost { box-shadow: inset 0 0 0 2px var(--ink); }
.nav-cta { min-height: 48px; border-radius: 999px; }
.door-foot .go, .faq summary .plus, .choice .k, .hot { border-radius: 999px; }
.sticky-book .btn { border-radius: 999px; }

/* header: show the menu button at all sizes, keep nav links on desktop */
.burger { display: inline-flex; flex-direction: row; align-items: center; gap: 10px; padding: 10px 14px; border-radius: 999px; font-family: var(--hand); font-weight: 600; font-size: 1.35rem; color: var(--ink); }
.burger .lines { display: inline-flex; flex-direction: column; gap: 5px; }
.burger .lines span { width: 22px; height: 2px; background: var(--ink); display: block; }
.burger:hover { background: var(--lilac); }
@media (min-width: 960px) { .burger { display: inline-flex; } .nav { display: flex; } }
.header-row { gap: var(--s-4); }

/* full-screen menu */
.mobile-menu { background: var(--lilac); color: var(--ink); display: grid; grid-template-columns: 1fr; align-content: center; justify-items: stretch; padding: 0 var(--gutter); gap: 0; transform: translateY(-100%); overflow: auto; }
.mobile-menu.open { transform: translateY(0); }
.menu-inner { display: grid; gap: var(--s-10); max-width: var(--wrap); width: 100%; margin-inline: auto; align-items: center; }
@media (min-width: 900px) { .menu-inner { grid-template-columns: 1.1fr .9fr; gap: clamp(3rem, 8vw, 8rem); } }
.menu-links { display: grid; gap: 4px; }
.menu-links a { display: grid; grid-template-columns: 2.4rem 1fr; align-items: baseline; gap: var(--s-3); font-family: var(--display); font-size: clamp(2rem, 1.5rem + 3vw, 4.2rem); line-height: 1.05; text-decoration: none; color: var(--ink); padding: 6px 0; transition: transform .4s var(--ease), color .3s; text-align: left; }
.menu-links a .n { font-family: var(--hand); font-size: 1.4rem; color: var(--cobalt); }
.menu-links a:hover { transform: translateX(12px); color: var(--cobalt); font-style: italic; }
.menu-side { display: grid; gap: var(--s-6); }
.menu-side .frame { --rot: 3deg; --ar: 4/5; max-width: 340px; }
.menu-side p { font-family: var(--hand); font-weight: 600; font-size: 1.6rem; line-height: 1.15; color: var(--ink-2); max-width: 20ch; }
.mobile-close { color: var(--ink); font-family: var(--hand); font-size: 1.5rem; letter-spacing: 0; text-transform: none; }
.menu-foot { display: flex; flex-wrap: wrap; gap: var(--s-4) var(--s-8); margin-top: var(--s-8); font-weight: 700; }
.menu-foot a { text-decoration: none; }
.mobile-menu .btn { width: auto; }
@media (max-width: 899px) { .menu-side .frame { display: none; } .menu-inner { padding-block: 6rem 3rem; } }

/* hover motion */
.frame { transition: transform .6s var(--ease), box-shadow .6s var(--ease); }
.frame:hover { transform: rotate(0deg) translateY(-8px) scale(1.02); box-shadow: 0 40px 60px -30px rgba(39, 42, 47, .45); }
.door:hover .frame { transform: rotate(0deg) translateY(-6px) scale(1.03); }
.door h3 { transition: transform .5s var(--ease), color .3s; }
.door:hover h3 { transform: translateX(8px); }
.quote { transition: transform .5s var(--ease); }
.quote:hover { transform: translate(-4px, -4px); }
.fact, .value, .format, .price-card { transition: transform .5s var(--ease); }
.fact:hover, .value:hover { transform: translateY(-6px); }
.checks li, .door li, .fit-col li, .role-panel li, .price-card li, .format li { opacity: 0; transform: translateX(-10px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
.in .checks li, .in .door li, .in .fit-col li, .role-panel.on li, .in .price-card li, .in .format li, .in li { opacity: 1; transform: none; }
.no-js li { opacity: 1; transform: none; }
.checks li:nth-child(2), .door li:nth-child(2), .fit-col li:nth-child(2) { transition-delay: .08s; }
.checks li:nth-child(3), .door li:nth-child(3), .fit-col li:nth-child(3) { transition-delay: .16s; }
.checks li:nth-child(4), .door li:nth-child(4), .fit-col li:nth-child(4) { transition-delay: .24s; }

/* photo strip */
.photo-strip { overflow: hidden; padding-block: clamp(2rem, 4vw, 3rem); }
.photo-strip .strip-track { display: flex; gap: var(--s-6); width: max-content; animation: marquee 70s linear infinite; }
.photo-strip:hover .strip-track { animation-play-state: paused; }
.photo-strip .frame { width: 240px; flex: none; --ar: 4/5; padding: 8px 8px 30px; }
.photo-strip .frame:nth-child(odd) { --rot: -2deg; } .photo-strip .frame:nth-child(even) { --rot: 2deg; margin-top: 18px; }
.photo-strip .frame figcaption { font-size: 1.2rem; }

/* sign-up strip */
.signup { background: var(--peach); padding-block: clamp(3rem, 7vw, 6rem); }
.signup .wrap { display: grid; gap: var(--s-8); align-items: center; }
@media (min-width: 900px) { .signup .wrap { grid-template-columns: 1.1fr .9fr; gap: clamp(3rem, 7vw, 7rem); } }
.signup h2 { font-size: clamp(2rem, 1.4rem + 2.6vw, 3.8rem); }
.signup form { display: grid; gap: var(--s-3); }
@media (min-width: 600px) { .signup form { grid-template-columns: 1fr auto; } }
.signup input { width: 100%; padding: 16px 18px; border: 0; background: var(--white); border-radius: 999px; font: inherit; }
.signup input:focus { outline: none; box-shadow: 0 0 0 3px var(--ink); }
.signup .btn { white-space: nowrap; }
.signup .fine { font-size: var(--t-sm); color: var(--ink-2); margin-top: var(--s-3); }
.signup .done { font-family: var(--hand); font-weight: 600; font-size: 1.6rem; color: var(--lime-deep); display: none; }
.signup.sent form { display: none; } .signup.sent .done { display: block; }

/* section rhythm: bigger breathing room, lighter copy */
.section { padding-block: clamp(4.5rem, 9vw, 8rem); }
.section-head { margin-bottom: clamp(2.5rem, 4vw, 3.5rem); }
.lede { font-size: clamp(1.12rem, 1rem + .5vw, 1.35rem); }

/* cta band warmer */
.cta-band { background: var(--cobalt); }
.cta-band h2 em { color: var(--lime); }
.cta-band .lede { color: rgba(255,255,255,.82); }
.cta-band .btn--light { background: var(--lime); color: var(--ink); }
.cta-band .textlink { color: var(--white); }
.cta-band .textlink::after { background: var(--lime); }
.cta-strip { background: var(--lime); }
.site-footer { background: var(--ink); }

/* marquee */
.band .marquee { background: var(--ink); }
.marquee-track span:nth-child(even) { color: var(--lime); }

/* door rows: alternate lilac and peach soft tiles? no: keep clean, add warm number */
.door h3 .n { font-family: var(--hand); font-size: 1.4rem; color: var(--accent-deep); }

/* journey band: cobalt */
.journey.band { background: var(--cobalt); }
.journey .stage p { color: rgba(255,255,255,.8); }
.journey .stage .stage-n { color: var(--lime); }
.journey .stage .owner { background: var(--lime); color: var(--ink); }
.journey-progress { background: rgba(255,255,255,.2); }
.journey .lede { color: rgba(255,255,255,.82); }

/* numline inside page: handwritten captions */
.numline span { font-family: var(--hand); font-weight: 600; font-size: 1.3rem; color: var(--ink-2); }
.stat > span { font-family: var(--hand); font-weight: 600; font-size: 1.35rem; color: var(--ink-2); }
.hero-meta strong { font-family: var(--display); }
.hero-meta div > div > :last-child { font-family: var(--hand); font-weight: 600; font-size: 1.3rem; color: var(--ink-2); }
.picker { background: var(--ink); color: var(--on-ink); }
.picker .pill { color: var(--lime); }
.a-ocean .band h2 em, .a-ocean .band h1 em { color: var(--lime); }
.client-track span:nth-child(3n) { color: var(--ink-2); }
.client-marquee .label { color: var(--ink-2); }
.tint .small, .lilac .small, .peach .small, .butter .small { color: var(--ink-2); }
.small { color: var(--ink-2); }
.mobile-menu .menu-foot a { font-family: var(--body); font-size: var(--t-md); font-weight: 700; }
.mobile-menu .menu-foot a:hover { color: var(--cobalt); font-style: normal; }
.mobile-menu .btn { font-family: var(--body); font-size: var(--t-md); font-weight: 800; text-align: left; line-height: 1.2; }
.mobile-menu .btn:hover { color: var(--ink); font-style: normal; }
.menu-side { justify-items: start; }
.cta-band .textlink { color: var(--white); }
.picker .pill { background: transparent; color: var(--lime); }
.signup h2 { margin-bottom: var(--s-5); }

/* ---------- v11: type and menu ---------- */
:root { --display: 'Fraunces', 'Iowan Old Style', Georgia, serif; --body: 'Figtree', 'Manrope', 'Helvetica Neue', Arial, sans-serif; --hand: 'Gochi Hand', 'Caveat', 'Segoe Print', cursive; }
h1, h2, .display, .cta-band h2, .foot-top h2, .signup h2, .manifesto, .bigquote { font-weight: 700; font-variation-settings: "opsz" 144, "SOFT" 100; letter-spacing: -0.02em; }
h1 em, h2 em, .cta-band h2 em, .signup h2 em, .manifesto em { font-weight: 300; font-style: italic; font-variation-settings: "opsz" 144, "SOFT" 100; }
h3 { font-weight: 600; font-variation-settings: "opsz" 72, "SOFT" 100; }
.door h3, .format h3, .case h3, .picker-q h3, .picker-result h3, .role-panel h3, .pipe-panel h3, .stage h3, .quote p { font-variation-settings: "opsz" 72, "SOFT" 100; }
.quote p { font-weight: 500; }
.brand { font-weight: 700; font-variation-settings: "opsz" 48, "SOFT" 100; }
.menu-links a { font-weight: 700; font-variation-settings: "opsz" 144, "SOFT" 100; }
.kicker, .hand, .aside, .eyebrow-brand, .door .brandline, .step .when, .frame figcaption, .picker-steps span, .pill, .case .client, .format .label, .price-card .label, .stage .owner, .numline span, .stat > span, .hero-meta div > div > :last-child, .menu-links a .n, .menu-side p, .mobile-close, .burger, .signup .done { font-family: var(--hand); font-weight: 400; }
.kicker { font-size: 1.5rem; }
.stat strong, .numline strong, .case .result, .fee-hero .big-fee, .calc-row strong, .price-card .price { font-weight: 700; font-variation-settings: "opsz" 144, "SOFT" 100; }
.btn { font-weight: 700; }

/* menu, more fun */
.mobile-menu { transition: transform .7s var(--ease-io), background .5s; }
.menu-sticker { position: absolute; left: var(--gutter); top: 22px; width: 96px; height: 96px; animation: spin 16s linear infinite; }
.menu-sticker text { font-family: var(--hand); font-size: 13px; letter-spacing: .08em; fill: var(--ink); }
@media (max-width: 899px) { .menu-sticker { display: none; } }
.menu-links a { padding: 10px 0; position: relative; }
.menu-links a::after { content: ''; position: absolute; left: 2.4rem; right: auto; bottom: 10px; width: 0; height: 6px; background: var(--lime); transition: width .45s var(--ease); z-index: -1; }
.menu-links a:hover::after { width: calc(100% - 2.4rem); }
.menu-links a:hover { transform: translateX(14px); color: var(--ink); font-style: normal; }
.menu-links a .n { transition: transform .4s var(--ease); }
.menu-links a:hover .n { transform: rotate(-12deg) scale(1.3); }
.menu-side .frame img { transition: opacity .3s; }
.menu-side .frame.swap img { opacity: 0; }
.mobile-close span { font-size: 1.6rem; line-height: 1; margin-left: 6px; }
.mobile-close:hover span { display: inline-block; transform: rotate(90deg); transition: transform .4s var(--ease); }
.menu-foot a { position: relative; }
.menu-foot a::after { content: ''; position: absolute; left: 0; bottom: -3px; width: 100%; height: 3px; background: var(--lime); transform: scaleX(.3); transform-origin: left; transition: transform .4s var(--ease); }
.menu-foot a:hover::after { transform: scaleX(1); }

/* ---------- v12: motif, freebies, tools, 404, micro ---------- */
/* lime sticky note */
.sticky { position: relative; display: inline-block; background: var(--lime); color: var(--ink); font-family: var(--hand); font-size: 1.45rem; line-height: 1.15; padding: 18px 20px 20px; max-width: 240px; transform: rotate(-3deg); box-shadow: 0 14px 24px -14px rgba(39, 42, 47, .45); }
.sticky::before { content: ''; position: absolute; top: -10px; left: 50%; width: 70px; height: 20px; background: rgba(255, 255, 255, .55); transform: translateX(-50%) rotate(-2deg); }
.sticky.violet { background: var(--lilac-2); } .sticky.peach { background: var(--peach-2); } .sticky.butter { background: var(--butter); }
.sticky.r { transform: rotate(3deg); }
.sticky.on-hero { position: absolute; right: 2%; bottom: 8%; z-index: 3; }
.hero-visual { position: relative; }
.btn-row .sticky { font-size: 1.3rem; padding: 12px 16px 14px; max-width: 220px; }
.btn-row .aside { display: none; }

/* doors motif */
.door-ic { width: 48px; height: 60px; color: var(--accent-deep, var(--ink)); display: inline-block; vertical-align: middle; }
.door .door-ic { width: 44px; height: 56px; margin-bottom: var(--s-3); }
.door .door-ic g { transition: transform .5s var(--ease); transform-origin: 50% 100%; }
.door:hover .door-ic g { transform: scale(1.06); }
.picker-result .door-ic { width: 56px; height: 70px; color: var(--lime); }
.menu-links a .dr { width: 26px; height: 32px; color: var(--cobalt); vertical-align: middle; margin-right: 10px; display: none; }
@media (min-width: 900px) { .menu-links a .dr { display: inline-block; } }

/* cursor: lime sticky note over links */
.cursor.hover { width: 26px; height: 26px; border-radius: 2px; background: var(--lime); transform: translate(-50%, -50%) rotate(-8deg) !important; mix-blend-mode: normal; }

/* freebies */
.freebies { display: grid; gap: var(--s-8); counter-reset: fb; }
@media (min-width: 800px) { .freebies { grid-template-columns: repeat(3, 1fr); } }
.freebie { display: grid; gap: var(--s-4); align-content: start; }
.freebie .frame { --ar: 4/3; }
.freebie .frame figcaption { display: flex; justify-content: space-between; }
.freebie h3 { font-size: 1.5rem; }
.freebie p { color: var(--ink-2); }
.freebie .doc { position: relative; background: var(--white); padding: 18px 18px 22px; aspect-ratio: 4/3; display: grid; align-content: space-between; font-family: Georgia, serif; overflow: hidden; }
.freebie .doc .t { font-family: var(--display); font-weight: 700; font-size: 1.3rem; line-height: 1.1; font-variation-settings: "opsz" 72, "SOFT" 100; }
.freebie .doc .t em { font-weight: 300; font-style: italic; color: var(--lime-deep); }
.freebie .doc .lines { display: grid; gap: 7px; }
.freebie .doc .lines i { display: block; height: 7px; background: var(--paper-2); width: var(--w, 80%); }
.freebie .doc .badge { position: absolute; right: -4px; top: 14px; font-family: var(--hand); background: var(--lime); padding: 6px 12px; transform: rotate(6deg); font-size: 1.1rem; }
.freebie .doc.lilac { background: var(--lilac); } .freebie .doc.peach { background: var(--peach); } .freebie .doc.butter { background: var(--butter); }
.freebie-links { display: grid; gap: var(--s-3); margin-top: var(--s-4); }
.freebie-links a { display: flex; align-items: center; justify-content: space-between; gap: var(--s-4); padding: 12px 16px; background: var(--white); text-decoration: none; font-weight: 700; }
.freebie-links a:hover { background: var(--lime); }

/* tools */
.tools { display: grid; gap: var(--s-5); }
@media (min-width: 700px) { .tools { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .tools { grid-template-columns: repeat(3, 1fr); } }
.tool { background: var(--white); padding: var(--s-6); display: grid; gap: var(--s-3); align-content: start; transition: transform .5s var(--ease); }
.tool:hover { transform: translateY(-6px) rotate(-.5deg); }
.tool h4 { font-family: var(--display); font-weight: 700; font-size: 1.35rem; font-variation-settings: "opsz" 72, "SOFT" 100; display: flex; justify-content: space-between; align-items: baseline; gap: var(--s-3); }
.tool h4 .use { font-family: var(--hand); font-weight: 400; font-size: 1.2rem; color: var(--lime-deep); white-space: nowrap; }
.tool p { color: var(--ink-2); font-size: var(--t-md); }
.tool .verdict { font-family: var(--hand); font-size: 1.3rem; color: var(--ink); padding-top: var(--s-2); }
.tool.avoid { background: var(--peach); }
.tool.avoid .verdict { color: var(--tangerine-deep); }

/* 404 */
.nf { min-height: 60vh; display: grid; align-content: center; }
.signup .picked { display: block; font-family: var(--hand); font-size: 1.3rem; color: var(--lime-deep); margin-top: 6px; }
.freebie .want { margin-top: var(--s-2); }
.freebie .doc-frame { --ar: 4/3; position: relative; padding-bottom: 12px; }
.freebie .doc-frame img { object-position: top; }
.freebie .doc-frame .badge { position: absolute; right: -6px; top: 10px; font-family: var(--hand); background: var(--lime); padding: 6px 12px; transform: rotate(6deg); font-size: 1.1rem; }
/* journey: never clip the heading */
.journey-sticky { justify-content: flex-start; padding-top: clamp(2rem, 4vw, 3.5rem); }
.journey-head h2 { font-size: clamp(1.9rem, 1.3rem + 2.2vw, 3.4rem); max-width: 22ch; }
.journey-head { margin-bottom: clamp(1.5rem, 3vw, 2.5rem); }
.journey .kicker { margin-top: 0; }
@media (max-height: 760px) { .journey-head .lede { display: none; } .stage p { font-size: var(--t-sm); } }
/* notes */
.post { max-width: 68ch; }
.post p { font-size: clamp(1.1rem, 1rem + .4vw, 1.25rem); line-height: 1.7; color: var(--ink-2); margin-bottom: var(--s-6); }
.post h2 { font-size: clamp(1.5rem, 1.2rem + 1vw, 2rem); margin: var(--s-10) 0 var(--s-4); max-width: none; }
.steal-box { background: var(--lime); padding: var(--s-8); margin: var(--s-12) 0 var(--s-8); display: grid; gap: var(--s-3); position: relative; }
.steal-box::before { content: ''; position: absolute; top: -10px; left: 36px; width: 80px; height: 22px; background: rgba(255,255,255,.55); transform: rotate(-3deg); }
.steal-box .hand { font-size: 1.7rem; color: var(--ink); }
.steal-box p { margin: 0; color: var(--ink); font-weight: 600; }
.post-share .hand { color: var(--ink-2); }
.note-grid { display: grid; gap: var(--s-8); }
@media (min-width: 760px) { .note-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .note-grid { grid-template-columns: repeat(3, 1fr); } }
.note-card { display: grid; gap: var(--s-3); align-content: start; text-decoration: none; color: var(--ink); padding: var(--s-5); background: var(--white); transition: transform .5s var(--ease); }
.note-card:hover { transform: translateY(-6px); }
.note-card h3 { font-size: 1.45rem; }
.note-card h3 em { font-style: italic; font-weight: 300; color: var(--lime-deep); }
.note-card p { color: var(--ink-2); }
.note-card .hand { font-size: 1.3rem; }
.lilac .note-card { background: var(--white); }
/* logo */
.brand .logo { height: 38px; width: auto; display: block; }
.brand::after { display: none; }
@media (max-width: 600px) { .brand .logo { height: 30px; } }
.site-footer .wm { width: 220px; }

/* fun cursor */
.cursor { width: 10px; height: 10px; background: var(--ink); mix-blend-mode: normal; z-index: 1000; transition: opacity .3s; }
.cursor.hover { width: 10px; height: 10px; background: var(--ink); border-radius: 50%; transform: none; }
.cursor-ring { position: fixed; top: 0; left: 0; width: 44px; height: 44px; border-radius: 50%; border: 2px solid var(--lime); background: rgba(69, 250, 35, .18); pointer-events: none; z-index: 999; opacity: 0; transition: width .35s var(--ease), height .35s var(--ease), border-radius .35s var(--ease), background .3s, opacity .3s, border-color .3s; display: grid; place-items: center; font-family: var(--hand); font-size: 1.1rem; color: var(--ink); }
.cursor-ring.on { opacity: 1; }
.cursor-ring.press { width: 30px; height: 30px; background: var(--lime); }
.cursor-ring.hover { width: 64px; height: 64px; border-radius: 4px; background: var(--lime); border-color: var(--lime); box-shadow: 4px 6px 0 rgba(39, 42, 47, .25); }
.cursor-ring.hover::after { content: attr(data-word); }
.cursor-ring.text:not(.hover) { width: 6px; height: 40px; border-radius: 3px; background: var(--lime); border-color: var(--lime); opacity: .9; }
@media (hover: none), (pointer: coarse) { .cursor, .cursor-ring { display: none; } }
.brand .logo { height: 58px; }
@media (max-width: 600px) { .brand .logo { height: 44px; } }
.site-header { height: 84px; }

/* ---------- v13: logo system and the giant-name hero ---------- */
.brand .logo-svg { height: 30px; width: auto; display: block; color: var(--ink); transition: color .3s; }
.brand:hover .logo-svg { animation: logocycle 3s steps(1, end) infinite; }
@media (max-width: 600px) { .brand .logo-svg { height: 24px; } }
.site-header { height: 80px; }
@keyframes logocycle { 0% { color: var(--peach-2); } 16% { color: var(--lime); } 32% { color: var(--white); } 48% { color: var(--cobalt); } 64% { color: var(--tangerine); } 80% { color: var(--butter); } 100% { color: var(--peach-2); } }

.hero-jk { background: var(--lilac); padding: 0 0 clamp(3rem, 6vw, 5rem); margin-top: calc(-1 * var(--header-h)); padding-top: var(--header-h); overflow: hidden; }
.site-header { position: sticky; }
.hero-stage { position: relative; width: min(1180px, 100% - 2 * var(--gutter)); margin: clamp(1rem, 3vw, 2.5rem) auto 0; aspect-ratio: 16 / 10; display: grid; place-items: end center; }
.giant-logo { position: absolute; inset: 0; width: 100%; height: 100%; color: var(--peach-2); animation: logocycle 7s steps(1, end) infinite; }
.cutout { position: relative; z-index: 2; width: min(56%, 520px); height: auto; filter: drop-shadow(0 30px 40px rgba(39, 42, 47, .25)); transform: translateY(2%); }
.hero-copy { display: grid; gap: var(--s-8); align-items: start; margin-top: clamp(2rem, 4vw, 3.5rem); }
@media (min-width: 900px) { .hero-copy { grid-template-columns: 1fr 1fr; gap: clamp(2rem, 6vw, 6rem); } }
.hero-copy h1 { font-size: clamp(2.6rem, 1.6rem + 4vw, 5.2rem); }
.hero-copy .lede { max-width: 48ch; }
.hero-copy .hero-meta { margin-top: var(--s-8); }
.hero-jk .blob { display: none; }
@media (max-width: 900px) { .hero-stage { aspect-ratio: 4 / 5; } .cutout { width: 78%; } .hero-copy h1 { font-size: clamp(2.4rem, 11vw, 3.6rem); } }
.site-footer .wm { width: 240px; }
.hero-video video { aspect-ratio: 16 / 9; }
.collage .frame video { width: 100%; height: auto; display: block; background: var(--ink); }
.cutout { -webkit-mask-image: linear-gradient(to bottom, #000 88%, transparent 100%); mask-image: linear-gradient(to bottom, #000 88%, transparent 100%); }

/* ---------- footer, in the hero's world ---------- */
.site-footer { background: var(--peach); color: var(--ink-2); padding: 0 0 var(--s-8); }
.foot-hero { position: relative; display: grid; place-items: end center; aspect-ratio: 16 / 6; overflow: hidden; margin-top: clamp(2rem, 5vw, 4rem); }
.foot-hero .foot-name { position: absolute; inset: 0; }
.foot-hero .giant-logo { position: absolute; inset: 0; width: 100%; height: 100%; color: var(--ink); animation: none; opacity: .92; }
.foot-hero:hover .giant-logo { animation: logocycle 7s steps(1, end) infinite; }
.foot-cutout { position: relative; z-index: 2; width: min(34%, 340px); height: auto; -webkit-mask-image: linear-gradient(to bottom, #000 85%, transparent 100%); mask-image: linear-gradient(to bottom, #000 85%, transparent 100%); filter: drop-shadow(0 20px 30px rgba(39, 42, 47, .2)); }
.foot-top { padding-block: clamp(2rem, 4vw, 3.5rem); }
.foot-top h2 { color: var(--ink); }
.foot-top h2 em { color: var(--cobalt); }
.foot-hand { display: block; font-size: 1.7rem; color: var(--cobalt); margin-bottom: var(--s-2); transform: rotate(-2deg); transform-origin: left; }
.foot-top p { color: var(--ink-2); margin-bottom: var(--s-4); }
.foot-top .btn { background: var(--ink); color: var(--on-ink); }
.foot-top .btn::before { background: var(--lime); }
.foot-top .btn:hover { color: var(--ink); }
.site-footer h4 { color: var(--ink); font-family: var(--hand); font-weight: 400; font-size: 1.35rem; letter-spacing: 0; text-transform: none; margin-bottom: var(--s-3); }
.site-footer a:hover { color: var(--cobalt); }
.site-footer .wm { width: 240px; height: auto; margin-bottom: var(--s-4); }
.foot-mail { color: var(--cobalt); }
.foot-bottom { color: var(--ink-2); }
.foot-bottom .hand { color: var(--ink-2); }
.foot-grid { padding-bottom: var(--s-10); }
@media (max-width: 760px) { .foot-hero { aspect-ratio: 16 / 9; } .foot-cutout { width: 48%; } }
/* brand logos that cycle colour */
@keyframes brandcycle-light { 0% { color: var(--ink); } 16% { color: var(--cobalt); } 32% { color: var(--lime-deep); } 48% { color: var(--violet); } 64% { color: var(--tangerine); } 80% { color: var(--ink); } 100% { color: var(--cobalt); } }
.wm-wrap { display: block; }
.wm-wrap .brand-cycle { width: min(100%, 340px); height: auto; display: block; color: var(--peach-2); animation: logocycle 7s steps(1, end) infinite; }
.wm-wrap--small .brand-cycle { width: min(100%, 220px); margin-top: var(--s-3); animation-delay: -3s; }
.wm-wrap--hero .brand-cycle { width: min(100%, 300px); color: var(--ink); animation: brandcycle-light 7s steps(1, end) infinite; margin-bottom: var(--s-5); }
.wm-wrap--hero { margin-bottom: var(--s-2); }