Results

The work, the numbers, and the people who'd say so.

Coaching, education and service businesses. Every case below is something the team built, ran or placed. Client details are kept private where they should be, and the numbers are the ones we can stand behind.

$1M+Revenue generated for clients through paid ads

8 yrsRunning Meta ads, funnels and follow-up

4 to 8xTypical return on ad spend on managed campaigns

52%Open rates reached on email campaigns

The receipts

Four results, and the door each one proves.

Figures reflect work across coaching, education and service businesses. Exact revenue stays private; the multiples are real.

No Limits Nation

4 to 8x

Return on ad spend

Campaign PartnershipsConnected Pipeline

A video sales funnel that booked calls, and a calendar full of people who weren't ready.

The situation: A health and wellness coaching business with paid traffic flowing and calls getting booked, but too many of those calls going nowhere. The problem wasn't the ads. It was who reached the calendar.
What we built: The funnel was re-engineered so prospects were qualified before they could book. Typeform routing, CRM pipeline, reminders and follow-up were rebuilt around the call, and the Meta campaigns were optimized on booked calls rather than form fills.
The result: In one measured stretch, 127 booked calls became 27 high-ticket clients, and the account has run at a 4 to 8x return on ad spend. The same stack now runs the membership, courses, mobile app and tracking behind the brand.

Intentional Living Academy

16x

Return on ad spend

Campaign PartnershipsConnected Pipeline

A new offer, a small budget, and a webinar funnel built to prove it.

The situation: A coaching business launching a paid webinar with a modest test budget and no appetite for waste.
What we built: The whole path: ads, registration page, reminder sequence, the live event follow-up and the offer emails afterwards, all tracked end to end.
The result: A 16x return on ad spend on the test budget. Small, disciplined media spend, measured from the first click to the last sale.

Learn With Abby

On, always

An automated funnel that sells while the content does its job

Connected PipelineEmail and content

An organic audience turned into an automated sales engine.

The situation: An Amazon FBA educator with a loyal YouTube audience and a course, but sales that depended on showing up and asking every single time.
What we built: An automated sales funnel with evergreen and launch email sequences, a monthly product funnel wired across Stripe, Zapier, Kit and Beacons, and a full YouTube content system: titles, descriptions, thumbnails and pinned comments for every video.
The result: Sales stopped depending on showing up and asking. Peak months now come from the system, launches run on sequences that are already written, and the audience that was always there finally has somewhere to buy. Six years on, it still runs.

Sunshine Coast Pin Up School

1 plan

Across sales channels, website and social

The Strategy Room

A niche business, a full review, and a set of next steps that fit.

The situation: A very specific business with sales coming from several channels and no single view of which ones deserved the effort.
What we built: A full strategy review of the sales channels, website and social media, with the time taken to understand what makes the business unusual, then a prioritized plan aligned to the owner's goals.
The result: In the owner's words, one of the best business decisions she has made. The plan is below, in full, in her words.

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Worked with

Businesses Leading4WD has built, run campaigns for, or taught.

Some of the businesses we've built, run campaigns or placed for, across coaching, education, events, wellness, publishing and professional services

No Limits NationLearn With AbbyIntentional Living AcademyInspired EvolutionWestminster Arts AcademySunshine Coast Pinup SchoolEG DamgaardThe Broken SageSavvy Seller FBAContent HaloKellye BanksAsh CoutureThe Inspired BrandPowahausNo Limits NationLearn With AbbyIntentional Living AcademyInspired EvolutionWestminster Arts AcademySunshine Coast Pinup SchoolEG DamgaardThe Broken SageSavvy Seller FBAContent HaloKellye BanksAsh CoutureThe Inspired BrandPowahaus

Westminster Arts Academy: Facebook ads training for the in-house team.

In their own words

What it's like on the other side of the work.

Trimmed for length only. Two are from verified Upwork reviews, the rest came to us directly.

“

Seeking out and hiring Ilona has been one of the best business decisions I have made. She provided a thorough audit of all my sales channels, website and social media, stepping through actionable steps for improvement. Not only do I have a very clear path moving forward to improve my business, but I appreciate the time and effort Ilona took to understand my unique and very niche business, and make recommendations and a marketing strategy that aligns with my personal and business goals.

Renae S.CEO, Sunshine Coast Pinup School · Audit and strategy

“

For years I had tried to get results from my ads and had spent a lot of money with little or no results. Ilona was able to step in and tell me the exact steps towards running successful ads on Facebook. No previous research or other consultants have been able to scale my business as Ilona was able to.

Mie E.EG Damgaard · Facebook advertising

“

We hired Ilona to help us save time in our business. She built sales funnels, wrote the copy, did the design work and wrote the follow-up emails. She also created and managed our Facebook ads. Ilona is self-motivated, very productive, easy to work with, and gets projects done in a timely manner.

Bram and Dawn HughesBusiness owners · Funnels, copy and follow-up

“

If you can afford her, you should go with Ilona. I have spent countless hours working with plenty of VAs, EAs and freelancers. Ilona is top shelf. When you first thought about hiring a VA and delegating things, this is what you pictured. She sees things through all the way to the end, she takes ownership. It is rare to find someone so caring and so capable in one package. This is one of the best investments I made in my business.

Verified Upwork clientStrategic operations and responsibility assessment

“

Ilona takes initiative and recommends ways to make the business run more smoothly. She brought forward marketing ideas I had not considered and was excellent at keeping me organized.

Dee Manuel CloudFounder, Intentional Living Academy · Webinar funnel and ads

“

I've been a client of Leading4WD for almost four years. Ilona has helped with funnels, graphics, marketing ideas, processes, copywriting and email marketing. She has been absolutely amazing.

Abby AnokyeFounder, Learn With Abby · Funnels, email and content

“

Ilona was great to work with. She really knows her stuff. Diagnosed the problem quickly and sorted the big mess my Facebook accounts were in. Now I have a nice clean organized page.

Verified Upwork clientFacebook setup

How we count

The numbers we publish, and the ones we don't.

Return on ad spend and multiples are shared because they tell you how the work performed without exposing a client's books. Exact revenue, ad budgets and whether a client is still with us stay private. If you become a client, the same courtesy applies to you.

Your results stay yours.

Nothing about your business appears here without your say-so, and never with figures you'd rather keep to yourself.

Overnight Notes

One email every other week. The thing that worked this week.

A system, an ad, an automation or a follow-up sequence that moved the needle for a client, explained in plain English so you can steal it. Written at night in Brisbane, read with your coffee.

No fluff, no daily emails, unsubscribe any time.

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